The Do’s and Don’ts of Digital Press Release Writing
I used to think every magazine story I read and every news segment I watched was the product of full-time, in-house creative geniuses. Not so. Come to find out there were press release writers feeding all kinds of ideas in the hope of securing some “free” publicity for their clients. To this day, editorial coverage remains […]
Is Press Release Writing Still Viable in the Information Age?
For Immediate Release are three very powerful words. A well-crafted press release can still generate the kind of editorial endorsement no amount of paid advertising can buy. But there’s an art to creating one. A proper press release contains legitimate news and announcements parcelled out by a company or agency to a select group of […]