Don’t Lose Sight of Your Citations They’re not footnotes in a college term paper or a ticket for letting your grass grow too tall. Citations, as related to website marketing, are mentions of your business in directories based on your location. More importantly, they are a key influencer of the ranking algorithms in Google and […]
“It takes many good deeds to build a good reputation, and only one bad one to lose it” Benjamin Franklin No truer words were ever spoken. History records the tragedies of men and women who have suffered the slings and arrows of outrageous fortune. Too often well-intentioned, innocent, ordinary people found themselves the victim of […]
The Internet has made it much easier for individuals to leave reviews for businesses, whether they’ve had a good or bad experience. Unfortunately, most people are more likely to leave a negative review than they are to leave a good one. Experienced content marketers understand the importance of increasing the number of positive reviews your […]
No one likes to think about the negative things people may say about them, but in the world of business, it’s a reality. You aren’t going to be able to please everyone all of the time, which means you are likely to get negative reviews occasionally. However, do you know how to respond to a […]
When most people think of creating a content marketing plan, they think about using a website content writer from content writing services to provide a steady flow of content for their website and blog. However, this isn’t the only major player in the world of online marketing. User generated content can be a valuable tool, […]
The ability to review businesses online has placed a lot of power in the hands of the consumer. Just a few negative reviews can go a long way toward damaging your reputation, which is why it’s important to work with experienced content marketers who know how to respond to negative reviews without causing additional problems […]
What people think of your business can play a vital role in whether you are able to capitalize on the Internet to grow your company. This is where online reputation management comes into play. When you work with a content writing service on your business reputation management, you will be able to determine how other […]
As a local business, it’s important to make sure you know the difference between mentions and citations and how each of them benefits your company. This online marketing tool of the week can be a powerful asset as long as you know how to use it properly. While you have little control over these elements, […]
Because many consumers turn to the Internet to research businesses before they shop, your local business online reputation is extremely important. However, many smaller local businesses either don’t recognize the importance or they don’t know how online reputation management for local business works. In either case, hiring content writing services that also offer reputation management […]
Small businesses need to leverage certain aspects of marketing that can put them on a level playing field with their larger competitors. One of those areas is having accurate and consistent business listings. If your listings vary from website to website, the search engines are much less likely to recognize your business and see each […]