The other day some friends were raving over their Okay Google search home device. “Okay Google, give me dinner music.” They were quick to tell me how easy it was to check movie trivia, get store hours, find recipes and call relatives. “We can’t live without it.” The Vocal Majority: More Queries for Siri […]
Building the Arc from Search to Site Even the best content can’t start selling until someone “sets foot” on the site. You need something more than site content; you need SEO content. Search and content are inextricably linked in a cause and effect equation. One strategy knows how to work algorithms to obtain traffic. The […]
For Immediate Release are three very powerful words. A well-crafted press release can still generate the kind of editorial endorsement no amount of paid advertising can buy. But there’s an art to creating one. A proper press release contains legitimate news and announcements parcelled out by a company or agency to a select group of […]
There’s a lot to be said about striking while the season is hot. Readers enjoy articles about what’s relevant to them right now. Of-the-moment seasonal topics can bring an influx of first-time traffic. For blog writers seeking something to talk about, there’s no place like here for the holidays. The Most Wonderful Times of […]
Don’t Lose Sight of Your Citations They’re not footnotes in a college term paper or a ticket for letting your grass grow too tall. Citations, as related to website marketing, are mentions of your business in directories based on your location. More importantly, they are a key influencer of the ranking algorithms in Google and […]
Some job titles are funnier than others. We once thought Potato Purchaser, Campbell Soup Company, Creamy Soup Division was hilarious. Today, public relations pros are called Brand Warriors or Evangelists. Managers are Thought Leaders. The HR person is Chief People Herder. While these digital age designations sound silly, they are, of course, bestowed sparingly on […]
Blogging is writing and writing can be intimidating. Even with self-correcting spelling and grammar, non-English majors sometimes find themselves at a loss for words. That’s when companies elect to work with a blog writing service to generate relevant topics and develop a series of articles to be rolled out weekly on the client’s website. We […]
Recently, a friend and I were trying to recall a nightclub we frequented back in the day. I grabbed my phone and asked Siri to find “1980s Dallas nightclubs.” Instantly I had the name. In Google, I clicked on “Images” and there it was, just as I remembered the place. Tapping one of the photos […]
