Is Press Release Writing Still Viable in the Information Age?
For Immediate Release are three very powerful words. A well-crafted press release can still generate the kind of editorial endorsement no amount of paid advertising can buy. But there’s an art to creating one. A proper press release contains legitimate news and announcements parcelled out by a company or agency to a select group of […]
Seasonal Blog Writing for Year-Round Success
There’s a lot to be said about striking while the season is hot. Readers enjoy articles about what’s relevant to them right now. Of-the-moment seasonal topics can bring an influx of first-time traffic. For blog writers seeking something to talk about, there’s no place like here for the holidays. The Most Wonderful Times of […]
Local Search Marketing Secrets Revealed, part 2
Don’t Lose Sight of Your Citations They’re not footnotes in a college term paper or a ticket for letting your grass grow too tall. Citations, as related to website marketing, are mentions of your business in directories based on your location. More importantly, they are a key influencer of the ranking algorithms in Google and […]
Local Search Marketing Secrets Revealed, part 1
Some job titles are funnier than others. We once thought Potato Purchaser, Campbell Soup Company, Creamy Soup Division was hilarious. Today, public relations pros are called Brand Warriors or Evangelists. Managers are Thought Leaders. The HR person is Chief People Herder. While these digital age designations sound silly, they are, of course, bestowed sparingly on […]
Blog Writing: Over 25 Reasons It Makes Good Business Sense, part 1
Blogging is writing and writing can be intimidating. Even with self-correcting spelling and grammar, non-English majors sometimes find themselves at a loss for words. That’s when companies elect to work with a blog writing service to generate relevant topics and develop a series of articles to be rolled out weekly on the client’s website. We […]
7 Content Marketing Predictions for 2017, part 2
Recently, a friend and I were trying to recall a nightclub we frequented back in the day. I grabbed my phone and asked Siri to find “1980s Dallas nightclubs.” Instantly I had the name. In Google, I clicked on “Images” and there it was, just as I remembered the place. Tapping one of the photos […]
8 Major Keys to Ensure Search Engine Success
No doubt you’ve noticed the talk all over the Internet. Everyone’s writing about SEO content here and Google optimization there. People can’t get enough of the SEO game. There’s a reason for that. If you play by the rules search engines set forth, you’ll end up getting more traffic than you’d ever imagine. And you […]
The How & Why of Successful Blog Writing for Your Small Business
Many companies are turning to the Internet to make more money these days. In fact, if you’re not, you’re actually losing sales. And FAST! The web is the new marketing frontier and if you know how to make it work for you, you’ll be growing your company at the speed of the Internet! The issue […]