Setting up shop online is the sweet spot retailers large and small hope will move them from locally liked to globally adored. But to be fabulous you first have to be found. To borrow a 1940s Ella Fitzgerald tune, you ain’t got a thing if you ain’t got that Bing. Ecommerce marketers inevitably come to […]
It’s time to put your entire inventory on your website. Where do you begin? Don’t you wish you could just scan the manufacturer’s spec sheet and call it a day? Unfortunately, that won’t work. Each item is now a representation of your business and as such needs to reflect the care with which you handle […]
The other day some friends were raving over their Okay Google search home device. “Okay Google, give me dinner music.” They were quick to tell me how easy it was to check movie trivia, get store hours, find recipes and call relatives. “We can’t live without it.” The Vocal Majority: More Queries for Siri […]
Building the Arc from Search to Site Even the best content can’t start selling until someone “sets foot” on the site. You need something more than site content; you need SEO content. Search and content are inextricably linked in a cause and effect equation. One strategy knows how to work algorithms to obtain traffic. The […]
For Immediate Release are three very powerful words. A well-crafted press release can still generate the kind of editorial endorsement no amount of paid advertising can buy. But there’s an art to creating one. A proper press release contains legitimate news and announcements parcelled out by a company or agency to a select group of […]
There’s a lot to be said about striking while the season is hot. Readers enjoy articles about what’s relevant to them right now. Of-the-moment seasonal topics can bring an influx of first-time traffic. For blog writers seeking something to talk about, there’s no place like here for the holidays. The Most Wonderful Times of […]
Don’t Lose Sight of Your Citations They’re not footnotes in a college term paper or a ticket for letting your grass grow too tall. Citations, as related to website marketing, are mentions of your business in directories based on your location. More importantly, they are a key influencer of the ranking algorithms in Google and […]
Some job titles are funnier than others. We once thought Potato Purchaser, Campbell Soup Company, Creamy Soup Division was hilarious. Today, public relations pros are called Brand Warriors or Evangelists. Managers are Thought Leaders. The HR person is Chief People Herder. While these digital age designations sound silly, they are, of course, bestowed sparingly on […]
