Hot off the press! LinkedIn for Business eBook
Our newest eBook, LinkedIn: A Good Influence(r), shows you the ins and outs of this must-have social media platform for companies and professionals. Download your copy now by clicking here!
Digital Marketing for New Business Owners: Strengthen Your Love Base
Congratulations. You’re in business. There’s more than enough demand for what you supply. People like you, they really do. They like your personality, your philosophy and they love your products. So, what now? Time to push your cart into the digital marketplace, that mysterious world inside your computer where much of today’s business takes place. […]
The Art of Writing LinkedIn Articles
As I talked about in the last blog, if you’re not on LinkedIn, you’re locked out. It’s the place to be for professional networking and the door to your next job or business venture. According to one LinkedIn editor, the platform reaches “millions of executives, entrepreneurs, entry-level and exiting workers…basically the whole working world […]
LinkedIn for Business: A Piece of Cake
There is any number of ways to make a chocolate cake. You can substitute juice for sugar, use vegetable oil in place of eggs, even turn out a flourless mousse-like masterpiece. One thing you can’t do without is the chocolate. Social media for business professionals is a lot like that. You can substitute Twitter for […]
Target Practice: Learning to Identify Your Facebook Ad Audience
We all have a target on our back. A quick scan of my recent emails made me realize mine says “early sixties, single, homeowner, devout Mac and iphone user.” I had offers for walk-in tubs, safety flashlights, night driving glasses, heating pads and key organizers. I also had news about medicare advisors, burial insurance, massage […]
The Face that Launched a Thousand Shops: Facebook Advertising
Remember when Facebook first surfaced? Everyone wondered how the company could monetize it because of its free usage. Well fast forward a dozen years and Facebook advertising figures into more media buys than ever and for good reason–almost two billion good reasons. That’s how many clicks occur between Facebook and its newly- acquired Instagram and […]
5 Brands Using Memes Effectively
If you don’t know what a meme is, you’re not alone. especially if you’re looking for a definition and examples to fit the needs of business meme marketing. Simply put, memes are more than just an all-caps font, called Impact, in conjunction with a memorable image. Memes should be ideas that resonate with a certain segment of […]
How to Launch a Website: Letting the World Know You’ve Arrived
Ah, publicity! Pure gold in promotional currency. Catching the interest of the right writers, editors and producers who can, in turn, amplify your news to thousands of their readers, viewers and followers is an art, science and quid pro quo proposition. The media needs constant new content and businesses who launch a website need the […]