As I talked about in the last blog, if you’re not on LinkedIn, you’re locked out. It’s the place to be for professional networking and the door to your next job or business venture. According to one LinkedIn editor, the platform reaches “millions of executives, entrepreneurs, entry-level and exiting workers…basically the whole working world […]
There is any number of ways to make a chocolate cake. You can substitute juice for sugar, use vegetable oil in place of eggs, even turn out a flourless mousse-like masterpiece. One thing you can’t do without is the chocolate. Social media for business professionals is a lot like that. You can substitute Twitter for […]
We all have a target on our back. A quick scan of my recent emails made me realize mine says “early sixties, single, homeowner, devout Mac and iphone user.” I had offers for walk-in tubs, safety flashlights, night driving glasses, heating pads and key organizers. I also had news about medicare advisors, burial insurance, massage […]
Remember when Facebook first surfaced? Everyone wondered how the company could monetize it because of its free usage. Well fast forward a dozen years and Facebook advertising figures into more media buys than ever and for good reason–almost two billion good reasons. That’s how many clicks occur between Facebook and its newly- acquired Instagram and […]
If you don’t know what a meme is, you’re not alone. especially if you’re looking for a definition and examples to fit the needs of business meme marketing. Simply put, memes are more than just an all-caps font, called Impact, in conjunction with a memorable image. Memes should be ideas that resonate with a certain segment of […]
Ah, publicity! Pure gold in promotional currency. Catching the interest of the right writers, editors and producers who can, in turn, amplify your news to thousands of their readers, viewers and followers is an art, science and quid pro quo proposition. The media needs constant new content and businesses who launch a website need the […]
Do you have a favorite tool? Garlic press for making salad dressing? Needlenose pliers for getting into tight spots? How about a telescoping window washer with squeegee? I’ve been using my wonderful weed popper this summer to eradicate pesky dallisgrass. There’s a social media marketing tool (see where this is going?) that works like a […]
