Have a great holiday!
And remember, even though you may be off for a long weekend, your website is still toiling away every minute of every day. Maybe it’s time to treat it to an update for a job well done. Click here to learn more.
Does Your Website Have a Credibility Problem?
A few days ago, my friend was giving me a ride in an unfamiliar part of the city. Then I heard those fateful words: “Oh no… I’m running out of gas.” Fortunately, as we kept going down the road, two convenience stores appeared like beacons in the night. The first was a QuikTrip – big, […]
Tick Tock…
If your business site was built when you had AOL email, it might be time to revamp your website design. Just sayin’…
Give Thanks for The Digital Marketplace: A Blessing!
As Thanksgiving approaches, let us reflect on what a blessing marketers have been given with the invention of the Internet. A mixed blessing. On the one hand, in an instant, we can know things that used to require reading a book and maybe even (horrors!) going to the library. Now we can locate people in […]
Color Psychology 101: Infusing Emotion into your Content Marketing
Red signals stop and the pool glistens blue. How many colorations can we construe? Pink is feminine, blue is for boys. Red and green signify holiday joys. Caution lights, sunshine and cowards are yellow. Pastel, cool and subdued shades mean mellow. The colors seem endless from Zucchini to Azul. I could go on…but I must […]
Why Content Writers and Web Designers Should Be Friends
“Cut the copy.” “Shrink the art.” “Cut the copy!” “Shrink the art!” And so it goes. The eternal struggle between artist and writer. Prime Mover or Prima Donna? Years ago, in the prehistoric world of print advertising, a copywriter and an art director nearly came to blows. Seeing all of the space available to […]
DIY vs Professional Web Building
I like to cut my own hair. Some people think I do a good job. Others think I’m nuts. I do it because, well, I’m not really sure. Maybe to be provocative. Probably to save money. Could be I like the illusion of control. In any event, after a few months of fun with scissors, […]
How to Launch a Website: Getting the Basics in Place
If you’re looking to launch a new website for your business, I’ll warn you right up front: it requires quite a bit of work! It may not seem that way. Even the simple websites you visit — those with just a few pages — go through hours of pre-planning and pre-production before they go live. […]