Color Psychology 101: Infusing Emotion into your Content Marketing
Red signals stop and the pool glistens blue. How many colorations can we construe? Pink is feminine, blue is for boys. Red and green signify holiday joys. Caution lights, sunshine and cowards are yellow. Pastel, cool and subdued shades mean mellow. The colors seem endless from Zucchini to Azul. I could go on…but I must […]
Why Content Writers and Web Designers Should Be Friends
“Cut the copy.” “Shrink the art.” “Cut the copy!” “Shrink the art!” And so it goes. The eternal struggle between artist and writer. Prime Mover or Prima Donna? Years ago, in the prehistoric world of print advertising, a copywriter and an art director nearly came to blows. Seeing all of the space available to […]
DIY vs Professional Web Building
I like to cut my own hair. Some people think I do a good job. Others think I’m nuts. I do it because, well, I’m not really sure. Maybe to be provocative. Probably to save money. Could be I like the illusion of control. In any event, after a few months of fun with scissors, […]
How to Launch a Website: Getting the Basics in Place
If you’re looking to launch a new website for your business, I’ll warn you right up front: it requires quite a bit of work! It may not seem that way. Even the simple websites you visit — those with just a few pages — go through hours of pre-planning and pre-production before they go live. […]
Web Design: What’s Trending and What’s Ending
Moving From Web Design To Experience Design The age-old pressure of “keeping up with the Joneses” extends to websites, too. Does yours look as modern, rustic, romantic, hip, slick and cool as your competitor’s? Does a little animated figure follow the customer along the shopping site offering to hang selections up in a little virtual […]