Creating a Mobile-Friendly Website: The Online Marketing Tool of the Week
Today, it’s more important than ever to make sure you have a mobile website design because a growing number of individuals are browsing through their smartphones and other mobile devices. Knowing how to design a mobile website and working with an experienced mobile marketing content writing service will ensure you have a website that appeals to your target audience and makes it easier for them to navigate, regardless of the device they are using. This makes mobile design an important online marketing tool of the week.
Keep Your Menu Simple
Navigation is one of the biggest challenges for mobile website design. In most cases, the drop-down menus used on traditional websites won’t serve the mobile platform as well. Instead, it’s best to replace these complex menus with something simpler. Choose only the most important pages and create a simple design that doesn’t include drop downs to ensure your mobile site is easy to navigate without losing the functionality of the desktop version.
Create Concise, Simple Forms
If your website features forms to gather information from your readers or to help them request more information, it’s important to make sure these forms are simplified and concise. A long, complex form isn’t likely to receive many responses on a traditional website, but the chance of an individual filling it out on a mobile site is virtually non-existent. The shorter and easier the form is to fill out, the more likely people will be to provide the information you’re looking for.
Use Catchy Calls-to-Action
Website content writing services understand the importance of including a call-to-action at the bottom of every page. However, when it comes to your mobile website, you need to make sure they are positioned in a way that attracts the attention of your readers. This is one of the most important elements for people to notice, even above reading the entire article on the page. For this reason, it’s important to make sure your calls-to-action stand out from the page and feature catchy wording that captures attention and encourages readers to take action.
Showcase Your Contact Information
Contact information is necessary to help your customers and prospects find you or to help them reach out to you. It’s even more essential when it comes to a mobile website design. This is because many people will be looking for you on their mobile devices when they’re on the go. Keeping your contact information prominently displayed on your mobile site will encourage people to contact you and help them find you so they don’t turn to one of your competitors instead.
Consider Other Design Elements
As you explore how to design a mobile website, you need to pay close attention to size. While size doesn’t matter with a desktop website, think about how people navigate with a mobile device. If you’ve ever heard someone complain about not being able to click on something with their finger because the button was too small, you’ve witnessed bad mobile website design firsthand. Before you add any buttons, make sure they are large enough to easily be pressed without overtaking the entire page. This can often require a delicate balance.
Consider the Load Time
Another critical element of your success is the overall load time of the page. When people are using mobile websites, they may be concerned with data usage. They also want their information fast. This makes load time one of the most important aspects to consider as you put together an effective motile site. A mobile marketing content writing service will help you select images and fonts that will look great, while keeping your load times fast and reasonable.
Having a mobile website design is essential in today’s online world. A growing majority of Internet users are using mobile devices to access websites at least part of the time. This means your business needs a mobile marketing content writing service to help create a mobile website that not only provides your target audience with the information they need, but can also give it to them in a way that best suits their wishes. These tips will help you learn how to design a mobile website that attracts more traffic and helps convert more customers.
If you’re looking for website content writing services to help with a mobile platform, contact us. We can provide the valuable services you need to reach a mobile audience.
