Real Estate Writers

Standing Out Online is No Secret, Agent

How many realtors are buying and selling in your area? Too many for you not to use every digital promotional tool to its best advantage – and we know exactly what those are.

In real estate agent marketing today, almost every realtor has a website. In such a crowded market, you must do more than the critical step of ensuring your site ranks high in searches with the right keywords and effective search engine optimization (SEO.) What will make your site stand out like the best home on the block? Great content by a talented real estate writer that speaks to people who want to buy or sell a home.

You won’t grab a web surfer’s attention with lackluster headlines and descriptions that make you sound like every other agent out there. To stand out on the web, you want to partner with a team that knows how to produce on-target, SEO copy that ranks high, and that’s iwebcontent.

Your Website is Your Front Door

In data from the National Association of Realtors, a whopping 44 percent of buyers start looking for a home online, and the number is growing. Whether visitors find your site through social media marketing for realtors or in a broad, shotgun-approach web search, what will your best clients see once they arrive at your website?

Consider this: According to a recent Microsoft Corp. study, a goldfish has a longer attention span (9 seconds) than the average person (8 seconds). This means if your web copy doesn’t grab a visitor right away, you’ll lose them. (The fish may still be interested, but their home search is limited to ocean views.)

We make sure your personality reaches out of the screen and invites every home seeker to get to know you. You’re not an agent and they’re not a potential client – they’re individuals longing for a lifestyle and you’re ready to devote yourself to a dynamic and fruitful search on their behalf.

We’ll Help You Make the Sale

You already grasp the power of words to evoke feelings. You use them to sell people the means to a dream. You’ll find many copywriters get paid to produce words, but writing compelling copy for an industry-specific web page is an art.

Your greatest and most profitable skills are in building relationships and closing sales. Let our real estate copywriters find the words to reflect why you’re the best and only choice for a home buyer or seller, so you can spend your time concentrating on your clients. Contact us about real estate web content today!