Direct mailings may no longer be a preferred method of advertising, but your online marketing plan should include a version of this tactic. Email marketing is an effective online marketing strategy when it is used appropriately. Working with a professional content writer through an experienced web content company can provide the valuable content you need to reach your target audience and encourage the recipients to open your emails. Understanding the purpose of this advertising method and its proper use will help you determine if this is the right addition to your current marketing plan.
What Is the Purpose?
Before you embark on an email marketing campaign, it’s important to understand the purpose of sending email to your customers and prospects. A quality writing service can help you decide what your purpose will be and how to achieve your goals. In some cases, you may want to use emails to reach out to those who have shown interest in your business. Perhaps you want to make a special offer to your past customers. Regardless of the exact purpose, talk to your web content company about the most effective ways to reach your goals.
An Attractive Subject Line
What’s the first thing you do when you open your email box? If you’re like most people, you probably scan for emails from people you know first. Once you have gone through the emails sent by family members and friends, you probably look at the subject lines to determine which ones you want to open and which ones you will delete without even clicking. For this reason, it’s important to work with your professional content writer to create compelling subject lines that entice your email list to click into the email. Once you capture their attention, the content within the email will speak for itself and encourage click-throughs to your site.
Addressing Your Audience
As you develop your online marketing plan, you will realize one of the best ways to reach your target audience is to make them feel like you are talking directly to them. One of the most attractive features of an email marketing campaign is the capability of addressing each of your recipients by name. You increase the likelihood of recipients reading through the entire email and visiting your website as a result. You may also want to consider sending the emails from yourself or another company representative, rather than from the business itself. This is because recipients are more likely to open an email from another person because it doesn’t feel as sales-driven.
Timing Is Everything
Like many other aspects of your online marketing strategy, timing is everything when it comes to email marketing. Unfortunately, there are no set rules that dictate the best day or time to send your emails. This may take some trial and error on your part. It can also vary widely depending on your industry. Sending emails during the daytime hours is often best, though some recipients prefer to receive emails in the evenings. It is also likely best to avoid weekends. After sending emails, pay close attention to the number of opens, click-throughs and unsubscribes you receive so you can make adjustments.
Monitor Your Metrics
Another important element of maintaining a successful online marketing plan is keeping track of its success so you can make necessary adjustments. Work with a web content company that uses specialized software that can give you information on the behavior of the people who receive your email newsletter. This analytical software can tell you how many people open your email, which recipients are looking at the emails, how many people click to your website and more. If you notice your numbers are dwindling, your quality writing service can help you adjust your strategy to satisfy the needs of your customers.
Email marketing may not be the primary focus for many online marketing plans, but it can still be an effective tool if you learn how to use it properly. A professional content writer can help you create valuable content that will appeal to your readers, just like the content for your website, blog and social media sites. When you work with the right team, you can send newsletters that will encourage your readers to visit your site and turn to you for the solution to their problems, rather than your competitors.
If you are looking for a web content company to help with your email marketing, contact us. We can help you build an email list and send your subscribers the valuable content they’re looking for.