The number of people who access the Internet via a mobile device is rapidly rising. This makes learning how to make a website mobile friendly a necessity if you want to maximize your reach. Hiring a professional content writing service can help you develop an effective strategy and create the content necessary to appeal to a mobile audience.
More People Shop Mobile
If you have a retail website or one that sells products or services, chances are a large percentage of your sales come from mobile users. When you look closely at analytical data, you will be able to help your web page content writer determine the best way to reach those people who shop through a mobile device. In general, it’s best to make sure all of your content works in a similar way, regardless of the device your visitors are using.
Reach a Local Audience
Making a website mobile friendly allows you to more effectively reach a local audience. With the increasing use of mobile devices, shoppers are using their smartphones and tablets to look for products or services local to them while they are on the go. When your website is optimized for a mobile audience with the help of web content writing services, you will be sure your audience can find you when they need your products or services.
Your Customers Expect Mobile
Today’s Internet users expect to find a positive experience, whether they are visiting your website from the comforts of their home or office on a computer or they are checking it from their smartphone. This is one of the biggest reasons why you should make sure your website is optimized for viewing on mobile devices. About 74 percent of Internet users will visit a website again if it is mobile friendly, which is a significant number.
Search Engines Demand Mobile
As Internet trends change, the search engines make adjustments to their algorithms to ensure their users find the best websites through their searches. Today, one of the things search engines are looking for is whether a website is optimized for mobile viewing. If you haven’t yet made this change, you could find your rankings slipping away, even if you are optimized for the right keywords and have quality content written by a professional content writing service. However, once you optimize your site for mobile users, you will see an improvement in your overall rankings.
Greater Conversion Rates
One aspect of mobile optimization is implementing mobile-friendly features on your website, such as allowing users to tap on your phone number and instantly connect a call with your company. Studies have shown providing these mobile-friendly features can greatly increase your conversion rates, improving the chances individuals will make a purchase from you. These numbers will rise even more during the holiday season as many people turn to mobile devices for their holiday shopping to save time.
Mobile Apps Are a Growing Trend
In addition to having a mobile website, more companies are turning to mobile apps to help them effectively reach their target audience and provide their customers with more features. Creating a mobile app can make it easy to deliver special sales and coupons to your customers, as well as pass along any other information they may need. A mobile app can also be connected to your mobile-friendly website, helping you improve your traffic numbers.
Mobile Advertising Is Growing
If you haven’t yet invested in mobile advertising, it may be time to re-evaluate your advertising strategy. In fact, since 2013, mobile advertising revenues have more than doubled. This means you need to start implementing mobile advertising into your overall marketing plan before all of your competitors are using it too. Joining this trend early will produce greater results.
Working with your web page content writer to optimize your website for mobile users is well worth the time, effort and money. More Internet users are turning to their mobile devices, both at home and on the go, in order to access information and make purchases. If you aren’t tapping into the power of the mobile platform, you could be missing out on a significant number of sales.
If you’re ready to make the leap to a mobile-friendly website, contact us. Our web content writing services can help you create mobile-friendly content that attracts visitors and increases your conversion rates.