In years past, the most common type of marketing used was interruption marketing tactics. These methods include television and radio commercials, spam emails and telemarketing calls. Anything that interrupts what your audience is already doing falls under this category. This is the main difference between inbound and outbound marketing. Inbound marketing strategies reach people where they are looking for information.
Define Your Buyers
When you look at inbound versus outbound marketing, you will recognize inbound marketing requires you to know exactly who you’re trying to reach. This buyer persona dictates exactly who needs your products and services and where they will be looking for them. A professional content writing service can help you identify the demographics you should reach and then create content that targets their needs and provides the solutions they’re looking for. The more defined your buyer personas are, the more personable your marketing efforts will become.
Organic and Paid Search Results
One of the benefits of inbound marketing is you can improve your search engine optimization results. First and foremost, inbound marketing strategies should focus on improving your organic search results so more people will find you when they search for keywords related to your business. A professional content writing service can help you choose the right keywords to implement into all of your content and create a strategy that puts your name in front of more potential buyers. One of the negative points of this method, however, is the amount of time it can take to see a significant change in your results.
While you’re waiting for your organic search results to improve, you can also use pay-per-click advertising to help your website rank well with the search engines and drive more traffic. These advertisements are those that are located at the top of the search results and along the sides. The main difference is you pay for these ads. They still qualify as inbound marketing, but they require an investment. The good news is they produce instant results.
A Clear Conversion Path
You spend a lot of time creating quality content that reaches your target audience and provides them with the information they’re looking for. This information can be presented through your website content, blog posts and more. However, it’s what you do with this content that dictates whether your readers ultimately become your customers. Adding a call-to-action at the end of every piece will ensure they understand what you expect them to do next. In addition to the call-to-action, you should consider the use of forms and landing pages to help guide your readers. Creating a clear conversion path for your readers to follow will give your business the boost it needs to become more successful.
A Unique Branding Story
Just like your business, your story is unique and it’s important to portray it that way to your target audience. Individuals are looking for a business they can relate to, which is why it’s critical to take the time to present your business to differentiate you from your competitors. When you are able to communicate your story effectively to your target audience, you increase the chances they will listen to what you have to say.
Make Information Easy to Share
You’ve likely heard about content that goes viral, being shared by thousands and even millions of people. It should be one of the goals of your professional content writing service to create valuable content that is easy for your readers to share with others. Adding social sharing buttons to your blog and other content pages can provide easy access to sharing tools. Hashtags and other interesting visuals can also increase the chances your content will be shared far and wide.
Understanding the difference between inbound and outbound marketing is essential if you want to succeed. There are many benefits of inbound marketing, allowing you to effectively reach your target audience without interrupting their daily activities. Today, it’s more important than ever to reach out to those who need your products or services where they are looking for information.
If you’re looking for a professional content writing service to help you with your inbound marketing strategy, contact us. We can provide the services you require to reach your target audience where they are already looking.