While high search engine results are a great way to increase your website traffic, it isn’t the only option. In fact, when you increase your social media presence, you automatically drive more visitors to your website as well. Of all the social media networks, Twitter is often one of the most effective methods of connecting with your customers and encouraging them to visit your website for more information.
Twitter Chats Can Help You Connect with Customers
Twitter chats are often underused by companies because they don’t understand how they work. Unlike other websites that use dedicated chat rooms to hold conversations, Twitter allows you to get things started with a dedicated hashtag instead. Make sure it’s something catching and easy to remember, but be careful not to use anything that can be interpreted more than one way. All people need to do to join the conversation is use your hashtag.
Use Visuals to Connect
Today’s customers are more interested in looking at visual content than they are in reading long blocks of text. While website content writing services may include written text as part of their social media marketing packages, the images they use can play an even bigger role in your ability to drive more traffic. Adding videos and images to your Twitter posts can help you more effectively reach your target audience and bring more visitors to your website. When you have greater engagement on your Twitter profile, you will see an increase in your website traffic as well.
Tease Your Other Content
A blog can be a great way to share information with your customers and prospects, but to be effective, it’s necessary to share them. Twitter is a great place to use teasers to let people know you have a new blog post and want to share it with them. Content writers know how to write these posts and can even post them to your Twitter page for you so you don’t have to spend the time doing it yourself. Posting every blog three times will ensure you reach the largest percentage of your target audience.
Link in Your Bio
When your name appears in someone’s feed because of someone who already follows you or you are suggested to them, they will see your image, your name and possibly a small amount of information, such as a recent tweet. However, if they click on your profile, they will gain access to your bio. While most people use this bio to share information about who they are, it can be the perfect place to link to your blog or to your website.
Build Relationships with Your Industry
As you increase your social media presence, you will find you are making valuable connections within your target audience. Website content writing services understand how important these relationships can be. When you make a connection with another company within your industry, you increase the chances they will spread the information further by retweeting or responding.
Consumers don’t like it when they feel like they are dealing with a computer on the other end of the line. Working with website content writing services will ensure the people who follow you on Twitter will feel like they are getting your personal attention. When you make yourself appear human, you are more likely to make that connection with your visitors and increase the chances they will rely on you when they need the products and services you offer.
Don’t Forget the Hashtags
While useful for Twitter chats, hashtags are also critical to help you connect to your audience in other ways. With the exception of replying directly to one of your followers or anyone else who contacts you, it’s best to include at least one hashtag in every post. These hashtags are used to search for information, making it easier for individuals to find your posts and connect with you.
Twitter can be one of the most valuable social media marketing tools, especially in terms of driving more traffic to your website. If you want to increase your website traffic, it’s critical to learn how you can use content writers to leverage this service. Whether you use Twitter chats to help you connect with customers or you use it to promote your blog, you need to make sure you know how to use it to effectively drive more traffic to your site, making a secure bond between the two.
If you’re looking for website content writing services that can help you make the most of your Twitter account, contact us. We can help you create posts and make sure they go out on a schedule to best meet your customers’ needs.