Do you know how long people are staying on your blog once they’re there? Most businesses simply look at traffic numbers and don’t consider any other factors. However, it’s critical to know how long people are staying so you know whether your content is as effective as you need it to be. The following tips from professional blog writers can help you attract visitors and better understand the psychology behind conversion rates so you can decrease your blog’s bounce rate.
Create a Steady Flow of Quality Content
If you want to capture the attention of your audience, as well as the search engines, you need content marketing services that can produce a steady flow of quality content to inform your readers. This is one area many companies struggle with because they don’t have the manpower or the knowledge to handle this demand. A qualified website content writer will help use keywords properly to attract attention for the search engines, while ensuring the readability of the content to bring in more readers and keep them on your site.
Use Internal Links
Using links in your blog is a useful way to help guide traffic. While most bloggers only use links when they need to attribute facts to another reliable source, this isn’t the only way links should be used. In fact, professional blog writers understand the importance of using links to other pages on your website to help keep people on your site for longer. When using these internal links, make sure they are relevant to the content in which they are linked, as well as related to the keywords you use as your anchor text.
Implement the Right Plug-Ins
WordPress offers a variety of plug-ins you can use to improve your search rankings and help the right people find you. Talk to your content marketing services about which plug-ins they are most familiar with and which ones they recommend to their clients. They can help you choose one that will not only drive more traffic to your website, but also ensures traffic consists primarily of the people who are most willing to buy your products or services.
Feature Your Most Popular Content
You may have noticed some blogs keep a list of their most popular content or even other relevant articles along the side bar of their blog pages. This can be a useful way to drive more traffic to other areas of your site and keep individuals there for longer periods of time. The longer people spend browsing your website, the more likely they are to remember you and turn to you when they need your products or services. It also showcases your expertise in your field.
Ensure Pages Load Quickly
Today’s Internet users have a short attention span, which means you need to use care in how you lay out your pages so they load quickly. If individuals need to wait to see content, they are more likely to move on and look elsewhere. Avoiding animations and keeping images to a reasonable size will help keep load times to a minimum and ensure your content is ready to read when your visitors want it.
Consider Breaking Up Content
Some topics are more complex than others, which often requires a much longer article to ensure you provide enough information to your readers. Unfortunately, these lengthy posts are often ignored because people either don’t have the time to read it all or they become overwhelmed with the idea. Breaking this content up into a series of shorter posts can often be the best choice. Your website content writer can help you find the right method of separating the information for a smooth, cohesive flow.
Knowing how to decrease your blog’s bounce rate can be a valuable tool in helping you convert more leads. When you understand the psychology behind conversion rates, you will be able to work with professional content writers to make adjustments to your website and improve your posts. With your new updated website, you will be able to attract more users who need your products and services.
If you’re looking for help to improve your conversion rates and reduce your bounce rate, contact us. We can help you make changes to your blog to achieve these results.