Keywords are one of the most important aspects of your web site content. In many cases, the keywords that work best for your content may not be as obvious as you would imagine. Whether you hire a content writing company to handle your needs or you have a content writer on your staff, you need to learn how to choose the best keywords to help drive the right traffic to your site. Doing research isn’t the most thrilling aspect of the process, but finding the right keywords makes it all worth it.
There are many tools online that are designed to help you find the right keywords for your web content writing. Unfortunately, many of these tools are confusing and aren’t as easy to use as they should be. Therefore, it is important to learn ways to conduct your keywords research on your own instead. With these three tips, you will find it is much better to simply find your own keywords so you can start focusing on your web site content writing.
Start with Possible Keywords
You don’t have to start with the perfect list of keywords. However, it can be useful to create a list of possible keywords as a starting point. First, consider the keywords you have already used and for which you already rank. If you have used a content writer from a content writing company, you should already know which keywords were used to create your content.
Next, you should think about what keywords you would like to target in the future. Think about the products and services your company offers and what people are likely to search for when they need what you offer. This will create a list of potential keywords for you to target in your web content writing. Some of these keywords may remain on your list, while others may be eliminated in the rest of the process.
Check the Keywords
The next step in the process is to check the popularity and competitiveness of the keywords on your potential list. The Google Keyword Adwords Tool, as well as Scribe, can help you see how many people are searching for specific keywords. When you are choosing the right keywords to use for your web site content, you want to choose words that receive a large number of searches, typically over 100,000 per month.
Once you know how many searches keywords get, you need to determine how many other websites are targeting these keywords. Plugging these keywords into the search engine and browsing through the results can give you a view of the bigger picture. Your goal is to find keywords that receive a large number of searches each month but don’t have a lot of competition when it comes to other websites that are trying to rank for them.
Find Related Keywords
You don’t have to limit yourself to the initial list you created when you are looking for keywords to give to your content writer. Web content writing often opens the door to other related keywords that can help your site rank well. Using the Google Keyword Adwords Tool can show you related keywords based on the ones you entered into the tool. Add some of these words that fit with your website to your list. You can then run them through the same scrutiny as your original list to determine which ones are viable options for your website.
Once you have created your list based on your original prospects and the related keywords, you will be ready to get started writing your web site content. If you are working with a content writing company, you can provide them with the keywords you have found through your own research. This can be incredibly useful for the writers and will save you money in the long run. Even if you aren’t able to give them a full list, it can be useful to enter the conversation with an idea of the keywords you would like to use to bring more traffic to your website.
Keywords are one of the most important elements in your web content writing. Without the right keywords, you run the risk of poor rankings and reduced traffic, which does not bring success to your site. If you need assistance with finding keywords or writing your web site content based on those keywords, contact us to discuss your options.