Landing pages are a great way for you to get your targeted traffic to complete a specific action. While the broad definition of a landing page is one to which you send your traffic, this isn’t the type of page inbound marketing is referring to. Instead, content marketing requires you to create a specific landing page that will direct your readers to take a specific action. However, if you want to make the most of your landing pages, you need to learn how to increase their performance.
What Can a Landing Page Do?
Many businesses use landing pages as part of their content marketing efforts. They hire an article writing service or a content writer to create compelling content that is specifically targeted to one purpose. This draws in readers who relate to or need that purpose. A good landing page will also have a form that promises an incentive for filling it out, such as an eBook, a free product or service or being added to an email list. In general terms, an effective landing page can be a good opportunity to generate quality leads for your business.
How to Make It Effective
Before you start creating landing pages as part of your inbound marketing plan, you need to learn how to make them as effective as possible. Without following the right rules for a successful landing page, you will be wasting your money and driving traffic away from your business. For this reason, it is critical to work with an article writing service that has experience with these types of pages. These tips can help you improve your landing pages’ performance.
Keep It Simple
One of the most important things to remember is to keep it simple. You will need a content writer to create content for your landing page, but it should be something short and to the point. You don’t want a lot of content on this type of webpage because it will distract your reader and could prevent him or her from completing the action you wanted. However, you do need to let your readers know the purpose of the page to encourage them to take action.
When your readers arrive at your landing page, you don’t want them to be able to browse around your website. The goal of these pages is to get your readers to sign up for something you are offering. An article writing service should be skilled at aiming your readers right where you want them. Adding too many navigation options can lead them away from your page and the action you wanted them to take. This will not make an effective landing page.
If you want to expand the reach of your landing pages, you may want to consider putting social sharing buttons on the page. If readers who land on your page think that their family or friends may also benefit from the products or services you are offering, they will click on these links and spread the word through their social media sites. This is an important element in an effective inbound marketing strategy.
Test It Out
Never launch a landing page without putting it through testing first and foremost. You want to make sure that the page will work properly, particularly any forms you expect your readers to fill out. If the page doesn’t work as it was intended, you will not be able to generate the leads you should be getting.
As you think about adding landing pages to your inbound marketing plan, it is important to determine exactly what you wish to achieve with your landing page. Knowing what audience you will target, as well as what you can offer them, will help you create an effective page that will generate the types of leads that are more likely to turn into sales for your business. If your landing pages aren’t doing what they should, it is time to reevaluate the process and consider hiring an article writing service to help.
If you are interested in what landing pages can do for your content marketing plan, contact us to learn about landing pages and their many uses.