Outbound marketing used to be the only way to advertise. This type of marketing included the typical mass media avenues, such as television and radio commercials, magazine and newspaper ads, billboards and general fliers. However, these types of advertising are no longer as effective as they once were. For this reason, it is important for businesses of all sizes to evaluate the use of inbound marketing with the help of a copywriting service.
1. Times Have Changed
One of the most important reasons you need to consider hiring a content writer to start with inbound marketing is because things have changed. Consumers are buying more products online than ever before. In addition, individuals are watching more TV through DVR recordings where they can skip commercials. Few people open direct mailers or pay attention to print advertisements. The days of pressuring people to purchase a specific product are long gone. These pressure tactics no longer work on today’s consumers.
2. The Internet is More Widely Used
More people are turning to the Internet to make purchases or research the purchases they are about to make. These consumers use social media as a way to find out what their friends like and are more likely to complete an Internet search when they want to make a purchase. The Internet is also a primary source for news and other information gathering. This means it is better for you to hire a copywriting service to put together your marketing than it is to focus on older media.
3. Inbound Marketing Generates Leads
If your website already gets a lot of traffic, but you still aren’t getting the sales you desire, your tactics aren’t working. You need to be able to generate quality leads that are more likely to turn into sales. While search engine optimization can help drive traffic, inbound marketing has a way of bringing in a highly targeted audience that helps you build leads and generate more sales for your business.
4. These Leads Cost Less
In addition to being a great way to generate leads, using these marketing tactics costs less than other traditional methods of advertising and building leads. Running a commercial or printing an ad were costly ventures. However, the Internet marketing methods that are used today often cost a fraction of these older advertising avenues. This can help you decrease your marketing budget and increase your revenue.
5. Consumers Block out Traditional Advertisements
Consumers today have become experts at blocking out the mass marketing campaigns that were used to try to draw in more customers. They are now able to fast forward through television commercials. The Do Not Call list places restrictions on selling through telephone marketing calls. Direct mail is also no longer effective as most people simply throw out these advertisements. For this reason, it is best to hire a content writer to help you with your inbound marketing, which often doesn’t look much like advertising at all.
6. Inbound Marketing Attracts Attention
Perhaps the most important reason to turn to inbound marketing for your business is it has proven effective at attracting the attention of your audience. These marketing methods are tailored directly toward your audience and their needs. You are no longer throwing your messages out to the masses in hopes of reaching a small percentage of potential customers. Instead, you are creating a custom message that will reach only the people who can benefit from your business. When you think about it, attracting people to your business is much more effective than trying to drive your message home to a mass audience.
Outbound marketing is no longer a viable option for many businesses. If you haven’t been seeing success from your marketing efforts, it is time to consider hiring a copywriting service to create and implement an inbound marketing plan. With the right content writer on your side, you will be able to reach your intended audience through an element they are already using. When you make the effort to reach only your target audience, you will be able to reap all the benefits and spend less money on your marketing efforts.
If you are ready to leave your outbound marketing tactics behind and start working with a powerful inbound marketing plan, contact us to find out how we can help.