Press Release: Online Marketing Tool of the Week

Press releases can spread the word about your business.
Learn how to use press releases as part of your content marketing.

Press releases may not be at the top of your list when you are determining which aspects of inbound marketing to use, but they are still an important tool for the success of your business. While they may have a smaller impact in the world of search engine optimization, they are still useful for marketing and can attract more attention to your business. Learning how to effectively use press releases will help you reach out to your target audience and the media as well.

Digital Content Is Essential

Fewer people are turning to radio ads, television ads or even print ads. To compete in today’s marketing arena, it is important to hire content writers from a custom writing service that have experience in digital marketing. Instead of releasing press releases on paper to the local news media, you can post them online and reach a much larger audience. Digital has become the easiest method for individuals to get the information they are looking for, making it a necessity to reach out through this method, especially when you are creating press releases.

What Can Press Releases Be Used For?

As you determine whether to use press releases as an aspect of your inbound marketing, you need to find out what purposes these content items serve. Just like older press releases, the digital press releases content writers create are used to announce information about your company. They are designed to be informational and read like a news article, rather than promotional like other types of online content. Your custom writing service can create press releases that discuss:

  • New products
  • Modifications to older products
  • Personnel changes
  • Milestones
  • Funding received
  • Special events

The options are limited only by the information you can spin in a newsy tone to attract the attention of both journalists and your customers. Because your press releases may be ranked by the search engines, they can be found by a wider variety of individuals.

The Benefits of Press Releases

Once you are familiar with the purposes press releases now serve in a digital era, you can evaluate the many benefits they can provide to determine if they are the right inbound marketing tool for your business. Some of the benefits of press releases include:

  • Search engine exposure, as long as you use your keywords properly, just like your content writers would in other aspects of your online marketing.
  • Multimedia options that can give you even greater exposure.
  • Fast distribution to increase the amount of ground your news can cover.
  • A cost-effective way to spread the news about your business.
  • The ability to embed social media links to draw more potential customers to your social media sites.

What Is the Best Way to Use Press Releases?

If these benefits are appealing to you, talk to your custom writing service to determine if their content writers can create compelling press releases to use in your inbound marketing campaign. To ensure your press release has thane best impact on your audience, it must follow these best practices:

  • Write a catchy title that attracts attention.
  • Create an engaging opening paragraph.
  • Use easy-to-understand language.
  • Keep paragraphs to less than 30 words and total length under 650 words.
  • Check spelling and grammar before publishing.
  • Keep formatting simple.
  • Include any relevant links.
  • Make it easy to share.
  • Include all important information within the first two paragraphs in case of shortening.

When your content writers follow these tips, it will increase the chances of a successful press release that attracts the right attention to your business.

Inbound marketing is an important tool that all businesses should be using to reach out to their target audience through digital media. Press releases are just one of the many tools you can use to get the word out about your business. Like the press releases of old, these digital versions are created by experienced content writers who know how to make them appealing to your audience and urge them to pick up the information and use it. While you may be able to write your own press releases, using an experienced custom writing service will give you more time to focus on other aspects of your business while their writers manage your digital content.

If you would like to start using press releases as a method of marketing to your target audience, contact us. We can help you create compelling press releases that attract attention.