How to Influence Your Content Marketing Readers via Smartphone Technology
Because many individuals now carry the Internet around with them, it is critical for businesses to tailor their content marketing toward these individuals as well. With advances in smartphone technology, content marketing must be mobile to bring in the results businesses expect. While finding an article writing service that uses content writers who have experience in creating valuable content is important, it is also crucial to learn how to influence the readers who will find you through mobile devices.
A Mobile-Friendly Design
The first thing you need to consider before you aim your content marketing at your mobile audience is to transform your website into a mobile-friendly design. In most cases, the content mobile users want to read is not much different from the content desktop and laptop users want to read. Instead of asking your article writing service to focus on other types of content, the most important thing is to make sure your website can be easily accessed through mobile devices. Ease of navigation is critical if you want users to stay long enough to read your content.
Utilize Social Media
Many businesses are already using social media as another avenue through which they can reach their target audience. While this is one of the most effective content marketing strategies because of the ripple effect, there are other reasons why it is important to use it to reach your mobile audience. Social media is geared toward those who are using smartphones and tablets. Their design is more conducive to reading on smaller screens, making it important to reach out to your target audience through these sites. In addition to sharing your blog posts and other content here, engage your audience by asking questions and responding to their posts.
Get Your Employees Involved
Working with content writers from an article writing service can show you how useful it is to engage other people in your social media efforts. In addition to these writers, consider asking some of your employees to help you find industry-relevant profiles to follow or for ideas in how you can more effectively reach your target audience. Another task you can assign to all your employees is sharing your posts. The goal is for your readers to share your posts to expand your reach, but your employees can also help with these efforts. In fact, when employees share information about the company they work for, their friends and family members are more likely to share it as well, further expanding your reach.
Try Apps
You have most likely heard someone say there’s an app for just about anything these days. The great thing is this statement is true. If you haven’t already created an app for your business, it may be time to reconsider. While some industries lend themselves well to creating an interactive app that is useful to its users, you can always use an app to further distribute your content. When you are consistently creating great content as part of your content marketing strategy, many individuals will purposely seek out your content. Creating an app that delivers that content directly to their mobile device in a user-friendly manner can boost your readership.
Target Locally
Even if your primary goal is to provide content to individuals on a national or international level, the best way to grow quickly is by targeting a local audience. Many consumers want to help a local business over a national powerhouse. For these reasons, it is important to create a marketing campaign that implements your locality into your branding. Even though mobile devices allow you to reach further, reaching your local audience through these same devices will catch them when they are more likely to be out and ready to stop by.
Content marketing has many facets in today’s technological world. With the advances that have been made with smartphones, it is crucial to reach out to your target audience through their mobile devices. When you take the time to learn and utilize this type of format, you will increase your chances of success. Because many consumers are using their mobile devices more than anything else to access the Internet, it is time to use it to your advantage.
If you need help with your mobile content marketing, contact us. Our professionals are ready to help you go mobile.
