Social media is now an important part of any marketing strategy. For this reason, an article writing service is likely to include social media services as part of their marketing plans. When your article writing company helps with your social media, you can cultivate important data to help you maximize your overall marketing strategy. Tapping into the power of your article writers and social media accounts can provide valuable insight into what your customers expect.
Segment Your Users
When you look at your customer base, it is important to realize everyone is at a different point in the sales cycle. Some prospects are considering your products or services and aren’t sure if they are ready to buy. Others have placed their order and are waiting for fulfillment. Still others have received their final product and are evaluating its value and their likelihood of purchasing from your company again. Being able to target your customers based on where they are in the sales cycle can help you target your marketing to each part of your customer base.
Evaluate Your Successes
Most companies share the content created by their article writing service through social media sites. Once the content is published, you will be able to see where visitors to your website are coming from, including social media sites and search engine results. When you see where your clicks are generated, you can come to conclusions that help you improve your marketing strategies. For instance, you may find content from one of your article writers generates more views than articles written by someone else. This means you may need to focus on using that particular writer. Other potential conclusions include:
- The best posting days
- The most popular topics
- Which social media sites work best
Check Your Competitors
What your competitors are doing can have a dramatic impact on your own successes. It can be beneficial to your own marketing strategy to work with anarticle writing company that offers competitor analysis so you can make the best choices for your own business. When you identify the type of content with the best results for your competitors, you can mirror that content and create similar results for your company.
Influencers are Internet users who play a significant role in which content is shared widely. Identifying these individuals can have a dramatic impact on your marketing successes. Some article writers use online tools to find these influencers and place your content in front of those who are more likely to become your customers.
Look for Trends
If you spend a lot of time on social media, you will notice there are certain topic trends that can be useful in your marketing strategies. Work with an article writing service to identify the latest trends in your industry so they can create content more likely to rank well. Trends also help you determine what prospective customers in your industry are looking for at the moment. Social media is one of the best ways to find these trends and take advantage of them.
Integrate with your CRM
If you hire an article writing company to help with your content marketing, it is important to integrate your social media data with your customer relationship management. Consumers want to work with companies that engage and interact with them. This is why social media is such an important marketing tool for businesses . You can gather data through social media interactions and integrate them with your CRM so you can make the most of all your interactions.
When you use social media as a method of engaging and interacting with your target audience, you increase your chances of creating a prominent online presence. In addition to using this platform for interacting with customers and prospects, the data you gather from these interactions can help you maximize your marketing efforts and create a plan more likely to convert your visitors into customers. Working with an article writing service with experience in social media and extracting data from your interactions and clicks will ensure you learn how to effectively reach your target audience and convert more of your leads into sales.
If you are looking for an article writing company that can help you gather and use your social media data, contact us. We can help you determine what your customers are looking for and generate content to satisfy that need.