Everywhere you look it seems like someone has a mobile device in their hand. This means it’s more important than ever to find content writers capable of helping you put together an effective mobile marketing plan. Unfortunately, many companies have fallen prey to a variety of mobile marketing myths and hesitate to pursue this avenue. Working with a professional article writing service can help you overcome these myths and take advantage of this effective method of reaching your target audience.
It Only Reaches Tech-Savvy Younger Audiences
While it is more common for younger people to use mobile devices, users over the age of 35 make up about half of mobile device owners. When you hire a content writing company to help you with your mobile marketing campaign, they aren’t just going to create content for younger demographics, they can help you reach just about anyone. You can’t afford not to use mobile devices to effectively reach your target audience, no matter who they are.
It Only Works for Large Businesses
Small businesses are often the most hesitant to adopt mobile marketing. If you think your company doesn’t have the budget for this type of marketing, think again. A web copywriting service can help you create mobile-friendly landing page content and various other types of content at a comparable rate to other marketing methods. In fact, mobile marketing for smaller businesses is even more important because it puts your name in front of a larger number of usersmore often.
Apps Aren’t for My Business
Some companies don’t see a need for an app or don’t have the funds to go through app development so they think mobile marketing isn’t the right option for them. Reaching your audience on mobile devices means more than apps. Many people use their smartphones and tablets to access websites and email. When you hire content writers, they can help you create content your readers can easily use on their mobile devices, just like when they use computers. Apps aren’t a necessity.
It Doesn’t Work for All Devices
Not everyone has an iPhone. In fact, more than half the population uses Android devices. People use a vast array of devices to access the Internet and interact with their favorite companies. A good professional article writing service can help you design quality content that works across all devices. Today’s programming has made it easier to access websites on just about any device.
A Regular Website Works Just As Well
Don’t assume your website works the same on a computer as it does on mobile devices. Even if you check your website on your own smartphone or tablet and feel it is sufficient, you could be turning a significant portion of your audience away. This is because how your content appears on different devices varies drastically. For this reason, you need to find content writers familiar with mobile technology and how your website should be changed to reach the largest segment of your target audience.
Online Ads Perform Better
This sentiment may have been true several years ago, but today, mobile technology has far surpassed computer usage. In fact, many people have abandoned computers altogether in favor of tablets, which can do many of the same things. Because mobile devices can detect location, mobile marketing methods are often more effective because you are able to target smaller segments of your audience with specific advertisements created just for them. For instance, your landing page content can reflect a specific need of a small portion of your audience, while another targets different customers.
Mobile marketing has become an important tool every business should be using, whether large or small. When you hire a content writing company, it’s important to find one with mobile marketing experience. They can help you overcome these myths and realize the value of using mobile devices to reach your target audience. Focusing on the devices more visitors are using mean more effective marketing, which can save money in the long run.
If you are looking for a web copywriting service with experience in mobile marketing, contact us. We can help you develop the content you need to effectively reach your target audience through this avenue.