We’ve been told to share from the time we could understand what the concept means. What causes Internet users to share social media posts and site content they read? Content writers for website content understand the best methods of creating website content and social media posts people are eager to share. Our social media writers and content writers know how to write website content that attracts readers and encourages them to share it with their family and friends.
Keep It Positive
No one wants to share negativity. Therefore, it’s best to leave those negative posts off of your page. A social media writer can find a way to spin just about anything into something positive for your business. While it’s important not to lie to your readers, you don’t need to focus on bad news. Find topics that will elicit feelings of happiness in your visitors. People also love awe-inspiring stories or those that include a surprise your readers aren’t expecting.
Provide Useful Information
Content writers for your website understand people visit your website to find the information they are looking for. Whether you are creating content for your website or need social media posts, the best content pieces provide valuable lessons that answer your customers’ questions. Many people thirst for knowledge and can’t seem to get enough, which is why they spend a lot of time browsing the Internet and reading blog articles and other content. A web content company can help you determine the best lessons to offer to increase shareability.
Trigger the Right Emotions
For the most part, you need to stay away from any negative emotions because these posts are less likely to be shared with others. The three most common emotions people feel when they read content online are fear, anger and anxiety. In most cases, these are the types of emotions you are trying to avoid; however, the occasional post that elicits these emotions can be beneficial. These highly charged emotions can sometimes encourage people to share news with others. Before your social media writers create any content, make sure you do your research on the types of emotions the information is likely to cause.
Tell a Story
Who doesn’t like to listen to a story? From a young age, you probably enjoyed listening to your parents and teachers read an interesting book or other story. As you’ve gotten older, you are likely still interested in hearing tales. While you don’t have to create excellent fiction to attract readers, when you use writers who know how to write website content, you will find they can weave an intriguing story people are more likely to share with their family and friends. Funny stories are the most likely to go viral and spread through the Internet more quickly.
Do Your Research
Just like many other aspects of content marketing, it’s important to do your research on the latest trends. An experienced social media writer will be familiar with the most popular uses of social media, while a web content company can help you focus your efforts properly for your site content and blog posts. For instance, customers want to work with a company that treats them as an individual, not another sale. Create content for your website, as well as your social media profile, that caters to your target audience and speaks to them. This is the type of content they want to share.
You always hear about content that goes viral, whether it’s a funny video of some child’s antics or it’s an interesting story people are enjoying. Finding content writers for your website and social media writers who are familiar with creating shareable content can ensure you have a website or social media posts that are more likely to be shared by those who read them.
If you need help creating quality site content and social media posts, contact us. We can provide the service you need to ensure your website provides what your readers want.