Should Small Business Marketing Focus on SEO or SMM?

Small businesses often have smaller marketing budgets and need to be careful about where they focus their time and efforts to achieve the greatest returns. A professional content writing service can provide the small business marketing services you need so you can put together a plan that gets results. In most cases, your content writing services can implement both your search engine optimization and social media marketing to create the most effective method of reaching your target audience.

Blog Posts

One of the most important elements to any successful business is your blog. Working with an experienced website content writer on creating a steady flow of quality blog posts that implement the latest in SEO strategies will give you the boost you’ve been looking for. By using strategy posting for SEO, you will increase the traffic to your website and thus improve your sales. However, blog posts are just as good for your SEO; they are also great for improving your performance on your social media sites by posting your latest blogs to these platforms.

Newsletter and Email Marketing

There are many ways you can effectively reach your target audience and share important information with your prospective customers. However, you need to find a number of ways to get people to sign up to receive these documents. This is where your social media marketing can provide the avenues you need. Occasionally posting a call to action that encourages your followers to sign up to receive your newsletter for the latest information can help you build your email list and grow your customer base.

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Social Media Is the Key to Reaching Individuals

Social media may have started as a way to keep in touch with friends, but it has morphed into an important marketing tool, particularly for smaller businesses. If you aren’t already using social media to get in touch with your customers and prospects or to promote your website, it’s time to alter your small business marketing plan. A professional content writing service can help you choose the right platforms and then create regular posts that not only promote your products or services, but engage your readers so they are more likely to share it, expanding your reach, or interact with you, building a sense of trust.

A Local and Mobile Approach

The methods of reaching your target audience and improving your SEO have changed over the years. Content writing services understand the importance of choosing local-based keywords, particularly for smaller businesses. Search engines also prefer content that is targeted toward a locality because it is more likely to fit the needs of Internet users than a larger, national chain may. In addition, it’s important to use a mobile-friendly site design to bring in mobile users as well.

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A Video Is a Valuable Asset

Many Internet users are looking for more visual content than before. People no longer want to spend a lot of time reading content to gather information. They would much rather watch a short video to learn more. Social media is one of the best platforms to use these videos because it puts them in front of a large number of individuals. In addition, videos are highly shareable, which means more people are likely to make sure their family and friends see it too. This further expands your reach without making an additional effort.

Create a Valuable Resource for Your Customers

The Internet has become one of the most important tools for consumers who are looking for specific products and services. Today, they are far more likely to search online for information before making a final purchasing decision. Therefore, it’s important to work with content writing services that can help you become a valuable resource to people who may need your products or services. This is accomplished through the creation of quality SEO content for your website, along with the proper promotion of that content, particularly through your social media avenues.

As a small business, it’s important to pay close attention to what methods of marketing bring more success than others. Strategic posting for SEO is just one part of the process of reaching your target audience. However, in addition to focusing on your website and blog to attract new and old customers alike, using social media to your advantage is crucial, giving your business the boost it needs to increase your sales.

If you need help with your SEO and SMM, contact us. Our experienced website content writers can help you achieve greater success.