Do you know what people are saying about you online? Today, consumers have many avenues to express their pleasure or frustration with a business, making online reputation management a necessity. For smaller companies, monitoring your online reputation isn’t always an easy task because you need to focus on other aspects of running your business. However, when you understand the benefits of business reputation management, you will see the value in hiring someone for the job.
What Is Online Reputation Management?
First and foremost, it’s essential to understand the definition of reputation management. In general terms, it refers to monitoring what people are saying about your business and handling any negative reviews as they appear. It doesn’t mean eliminating all of the negatives, but it does require you to pay close attention to business mentions and learn how to handle the positive and negative to your company’s benefit. For most, this task can be too tedious to handle.
Correct Inaccurate Information
The first thing your online reputation management should address is the accuracy of any information that relates to your business online. The search engines look at the various listing sites to determine in what order to rank your business. If the information doesn’t match exactly on each of these websites, it can create red flags for the search engines. Learning how to improve information online and make these changes can go a long way toward enhancing your online presence and giving your reputation a boost.
Respond Quickly When Needed
Many businesses look at their own social media pages to respond to their customers, but this isn’t the only place people will be talking about you. They may make mention of your website on their own social media pages, a friend’s page or anywhere else on social media. Being able to track these mentions will allow you to reach out and respond appropriately. One of the biggest mistakes companies make is not addressing issues when they are brought up. If someone complains about a product or the service they received, a fast response can often resolve the issue and shine a better light on your business.
Handle Negative Responses Appropriately
It can be tempting to delete negative reviews or ask the website to have them removed, but this can actually hurt your reputation. Instead, it’s important to read through these reviews and determine what went wrong. If the review is completely false, you may be able to have it removed as defamation, but in most cases, a simple, yet sincere response will put the negative review into a more positive perspective. When responding to these negative reviews, reflect the customer’s concern and then offer a solution or private contact to further resolve the issue. This will show your customers and other prospects that you care about what they think and how they view your company.
Protect Your Branding
Your branding is one of the most important elements to your online identity. If you don’t have good branding, your online reputation could suffer. This brand should also be attached to any listings you have online, helping your customers identify you based on the reviews they encounter. When you hire someone to handle your business reputation management, they will help you determine which areas of your branding needs attention to ensure every customer connects your reviews with your business.
Online reputation management is a critical component of a successful online presence today. Without this valuable service, negative reviews may cause damage to your business. Unfortunately, many small businesses lack the knowledge and the manpower for monitoring their online reputation and allow it to slide. The good news is hiring an experienced team of professionals to take over your reputation management will ensure you can repair any damage, correct inaccurate information and take steps to ensure your customers feel heard.
If you’re looking for an affordable company to help with your business reputation management, contact us. We can provide all the services you need to monitor your online reputation and respond appropriately.