Developing a Social Media Calendar: The Online Marketing Tool of the Week
Social media is one of the most important players in your online success. However, it can often be one of the most tedious tasks you take on because it requires attention to detail and more dedication than other types of online marketing. This makes it essential to work with experienced content marketers to create a set social media calendar. As our online marketing tool of the week, you will learn how a social media calendar can help improve your social media success and increase your social media presence.
Determine Your Workflow
Before you even begin posting your social media, you need to determine the best course of action to provide the best results. Your website content writing services can help you develop an effective workflow that will ensure everyone knows their place in the process and exactly what needs to be done and when. For instance, you may assign the task of writing the social media posts to one person on your team, while someone else is in charge of approving the posts and yet another individual will be the one to post them. Creating a timeline and assigning these tasks ahead of time will help everyone on your team better understand the process and their place in it.
Choose the Frequency of Posts
How often you post and when can often be determined by your audience and their needs. For instance, if you focus on B2B, you may find it’s best to post on weekdays between business hours to ensure the right people see your posts. However, if you are in the entertainment industry or otherwise need to reach your average consumer, you may find posting during the evenings or on weekends may be the most effective. Experienced content marketers can help you decide how often and when you should be posting to yield the best results from your social media campaign.
Separate Posts into Categories
Experienced content marketers understand the importance of implementing a variety of posts into your social media calendar. Your target audience may quickly grow bored if you only use your social media profiles to promote your latest blog post or your next product release. For this reason, you should work with website content writing services to generate a calendar of varied posts to help keep your audience engaged and interested. Mixed in with your promotional posts, consider asking open-ended questions to engage your audience, posting inspirational quotes, providing valuable tips relating to your industry, resharing other content you found interesting and more. Color coding each type of post can ensure you get a good mix for your readers.
Don’t Forget Special Events
Special events, both universal events and those that pertain specifically to your business, can make great social media posts. If you want to improve your social media success, don’t forget to mark these events on your social media calendar so your website content writing services don’t forget to include them in your posts for any given week. This can include common holidays, product launches and other special announcements that relate to your business. Sharing this information through social media also increases the chances individuals will share it with their family and friends.
Evaluate Your Calendar
After you create your social media calendar, you aren’t done with the process. Experienced content marketers understand social media is a fluid process that may require changes along the way. To increase your social media presence, you need to make sure you are paying close attention to what is working and what isn’t. For instance, which types of posts are getting the most shares and which ones are sparking conversations among your followers. These are the types of posts that interest them most. Making minor adjustments along the way can help you build a more solid social presence and encourage growth in your business.
A social media calendar is a necessity to ensure your social media marketing is moving forward as planned. Experienced content marketers and website content writing services know how to build an effective calendar that helps you get results. With their help, you will create a calendar that addresses workflow, as well as how often you will post and when and what you will post about. This can help guide your team to ensure you are making the best impact through social media.
If you’re looking for experienced content marketers to help with your social media, contact us. We can provide the assistance you need to develop an effective social media calendar.
