Online Marketing Tool of the Week: Content Management Systems
Content management systems, or CMS for short, were created to power and simplify the online side of your business. No longer are web developers the only ones able to make tweaks and publish content to your site. Using a CMS gives business owners and their content creation service the ability to take the company’s online presence into their own hands.
What Is a Content Management System?
These systems are used by businesses and other website owners to publish, edit, delete, modify, organize and maintain their online presence. The computer application allows all content operations through a central interface that is often easy to use. A CMS can be used to manage content through a variety of procedures that enhance the collaborative process. Examples of modern systems include WordPress and Joomla.
The Benefits of a Content Management System
- Offers a high level of control. One of the best aspects of a CMS is the level of monitoring a business owner can have. As we mentioned above, you’ll no longer need to contact your web developer or technology expert when using a content management system. You’ll easily be able to publish or tweak content on your website. Most end-users love having most of the control over the publishing process back in their hands or at least in the hands of their content writer.
- Perfect for those who struggle with technology.  Even if you’re not technologically inclined, you have no worries with a CMS. The vast majority of content management systems were created with you in mind. A CMS offers some of the simplest technology on the market today. If you can learn how to save a document in Microsoft Word, you can figure out how to publish on one of these systems.
- Managing content made easy. Content management isn’t all about cranking out new content on a regular basis. Some businesses need to be able to remove content just as quickly as they pump it out. A CMS makes removing, editing and moving content around just as easy as publishing it. Most content management systems also offer SEO tools to ensure your content ranks high in searches too.
- Simple site maintenance. Many content systems actually manage maintenance for businesses and individuals. A CMS stays current with real-time updates. If you need to make other design changes, you can update software, add functionality and more without your site going down.
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Your content creation service can manage all your content needs. Multiple users friendly. Running a business through a CMS is not only easy, it’s recommended. Many businesses have numerous individuals writing blog posts, updating product pages, adding graphic designs and more. Content management systems allow all these users to operate within the system at once. The owner simply needs to distribute publishing and contents rights so only people allowed to publish can.
- Design changes quick and easy. Content management systems make it easy to dramatically change your site with a few clicks of a mouse. You can revamp the whole theme of your site in one fell swoop. Many design themes also include a responsive mobile interface to ensure search engines show your business love.
- Takes care of scheduling. For a business with many people working within their content management system, it’s easy to save blog posts and product pages as drafts or set them for review. Content management systems let everyone work together, and certain individuals have rights to schedule content to be published.
If you’re not using a CMS to manage your online presence, you’re already behind the technological curve! Contact us to learn more about the advantages of a content management system and how we can help simplify your online marketing efforts as your website content writing service. We have the writing talent for your industry and the expertise to work within your content management system.
