A Guide to Content Marketing Terminology – Part 6

Reach more users through Facebook marketing.
Facebook marketing is an essential aspect of your content marketing plan.

Content marketing requires an effective strategy that brings more visitors to your website. A content writer uses a large number of tools to create your content and market it to your target audience. When you work with these content writing services, they typically use a variety of terms that may be unfamiliar to you. This series is designed to help you understand these terms so you always know what your content marketing team is doing for you.


Even though there are many free ways to advertise your website online, sometimes it is useful to use paid services as well. AdWords is Google’s form of paid advertising, helping businesses reach the front page on the search engines. This method of advertising can be done for a low cost, giving businesses the opportunity to place banner or text ads in a location that is likely to be viewed by their target audience. These ads are often pay-per-click, which means you only pay if someone clicks on them.


A content management system, or CMS, is a useful tool in the world of content marketing. This system is often used by content writing services to provide you with a simple way of managing the content you use for your website and even your blog. A CMS often uses two basic elements: content management and content delivery. Content management allows a content writer to create effective copy that is appealing to the target audience without having to know HTML or other coding methods. The delivery aspect of the CMS takes that content and adds it to the website. These systems are often web-based, allowing anyone to use it from anywhere.

Click through Rate

The click through rate, or CTR, is an important element in your content marketing. This refers to the percentage of individuals who click on links to reach your website from another location. If you have a low CTR, chances are your content marketing plan isn’t as effective as it needs to be. This means your article writing service should make adjustments to your plan to improve your CTR. This is one of the most effective methods of measuring your success online. Due to the nature of online ads today, a good click through rate is about two to three percent.

Facebook Marketing

Facebook is no longer limited to keeping in touch with family and friends. Businesses now use this social media site as a way to connect with their customers on a personal level. Update your status and leave messages for your followers that lead them back to your website or blog, offer special deals and give them valuable insight into your company. Facebook allows you to interact directly with your customers, listening to their feedback and responding to their questions in a public way.

Panda Vs. Penguin

It’s not about which animal is better. Both Panda and Penguin are algorithm updates created by Google to improve the way they rank website content. Understanding the differences between these changes will ensure you implement them more effectively into your content marketing.

  • Google Panda – Google Panda focused on providing search users with pertinent content from reputable websites. It penalized websites that used poor design, uninformative content, duplicate content and slow loading times. The goal was to provide a better experience for search users.
  • Google Penguin – Google Penguin is the latest algorithm update and was designed to further improve the experience. Many websites stuffed keywords into their content and even hid content from viewers in an attempt to trick the search engines. Penguin identifies these sites and penalizes them, helping users find the information they are looking for.


SMO, or social media optimization, refers to the method of using multiple social media sites, such as LinkedIn, Facebook, Twitter and Pinterest, to promote products or services. Just like search engine optimization, there is a specific method you should use to market through social media sites. Your content writing services will help you generate more traffic for your site and build a positive reputation among potential customers.

Understanding these and other important content marketing terms will help you create a more effective plan to market your business online. Hiring an experienced content writer from content writing services will ensure you reach your target audience and drive more traffic to your site.

If you are looking for a content writing service with a strong grasp on content marketing terms, contact us. We can help you create content that will appeal to your target audience and bring you more business.