It happens to all of us now and again. We get bitten by the DIY bug and decide to take on a project. In my case, it was repainting the walls in my bedroom. Why wouldn’t I be able to paint a few walls? I was an art minor in college. I could handle something like that, no problem.
Several days later, a project that should have been finished over the weekend had turned into a major undertaking. How was I supposed to know there would be so much cleaning involved? And what was I supposed to do about the trim? It was clear that I was by no means a professional, and though I did end up saving a little bit of money in the long run, if I could go back and do it again I probably would have just paid someone to do it for me.
This is all to say sometimes doing it yourself is nice, but most of the time it’s best to just hire someone who has to know-how to get the job done right. There are plenty of reasons for that too, especially if you’re working on a sensitive task such as building an eCommerce site.
Working with a content copywriter can do far more than just make your life a lot easier (though that’s a big part of why so many people will turn to a web content company for its services). When you’re building an eCommerce site, working with a professional eCommerce product description writer can provide you with numerous benefits.
Meeting Customer’s Expectations
You know your product inside and out—that’s a given. But it’s important to remember that your product descriptions aren’t just on your site to tell potential customers what an item is and what it can do. An eCommerce product description writer needs to be able to help potential buyers along in the decision-making process, giving them detailed information about a product or service along with a bit of a nudge that might entice them to make a purchase.
Also important with product description services is that the description is as accurate as possible. This decreases the possibility of customers being dissatisfied with their purchases if the description doesn’t meet their expectations. After all, satisfied customers are customers that could potentially return and purchase more items. However, if your customer doesn’t get what they want the first time they buy an item, they aren’t likely to come back for more.
Ditching Duplicate Content
You want the content writing on your site to be as high-quality as possible. You also want it to be fresh and original. All too often individuals attempting to build their own eCommerce sites crunched for time, will find themselves pulling product descriptions from other sites and perhaps tweaking a few words here and there, thinking that is enough to make the content original enough to work their site. Often, they will use a manufacturer’s official product description. Alternatively, those with numerous similar items may find themselves using similar product descriptions for these items with just a few changes as necessary. After all, the products are pretty much the same thing. One is cherry flavored and one is mint flavored. Why should you go through the effort of writing an entirely different product description for each of them?
The answer? Google doesn’t like duplicate content and will penalize a site for using content that has appeared elsewhere online. It may feel like a hassle, just like it may feel like a hassle to tape over the trim and clean the walls before painting, but when it comes to content marketing it’s vital to avoid duplication. This includes duplicate content across several pages on your own site as well, which is why hiring an eCommerce product description writer to keep things fresh and original is an important task. After all, if your site is able to continue appearing high up enough in Google’s rankings, you can be sure you’ll be able to continue selling.
Using Your Words (and your word count)
Just like that DIY project I took on, one of the things that many individuals building an eCommerce site don’t expect is just how much time it takes. Writing product descriptions is a major undertaking, especially when you have numerous products that need to go online. Additionally, one of the things it is important to note is that product descriptions with longer word counts are typically better performers in the eCommerce sphere.
It can be tempting to simply write a line or two to inform readers about what a product is and what it can do. However, potential buyers want to know more about a product and, more importantly, why they should buy it. A line or two of text is simply not enough to convey this to readers. Having a professional eCommerce copywriter available to write detailed descriptions of your products to go on your website ensures that you are doing more than the bare minimum, providing your potential customers with all the necessary information they need to decide whether or not they want to make a purchase.
A good web content company can help you build an eCommerce website that will allow you to stand out above the competition, whether you need help with your product descriptions or any other aspect of your site. This can include everything from social media for your company to blog writing, email campaigns, pay per click advertising, and much more. If you would like to learn more about the product description services offered by our talented team, contact us. We look forward to hearing from you!