The world is much different today than twenty years ago, or even five years ago. Title companies used to rely on word of mouth for customers or got their business by working directly with real estate agents. But today’s tech-savvy home buyers have changed the playing field and, in turn, changed the basic strategies behind title company marketing.
Title companies need to embrace digital marketing strategies if they want to be able to compete in the fast-paced, technology-driven climate of today. More than ever, people turn to Google when they need to find a title company rather than relying on those old methods many companies may be used to. Bearing all these factors in mind, what does a title company need to do to ensure they aren’t resting on their laurels so they can be certain they’re able to come into the digital age?
Building a Social Media Presence
It’s impossible to deny the pervasive presence of social media in our lives. Your best friend, your mother, and even your grandmother likely has a Facebook page. However, it isn’t just the people in your life who have built up a strong social network. Businesses are also making good use of social media, and there are numerous social media pages that can be incredibly useful when it comes to title company marketing.
The aforementioned Facebook is perhaps the most popular social networking site worldwide with over two billion users. Setting up and regularly updating a Facebook page can be an easy way to reach out to potential customers. When setting up a Facebook page, it is important to include plenty of information in the About section to help people learn about your company and encourage them to reach out to you. Additionally, make sure you have Facebook messaging enabled so people can reach out to you directly from Facebook. The easier it is for people to contact you, the more likely you are to hear from them.
Another popular social media page you should consider is LinkedIn. While it may once have been primarily used by job seekers, LinkedIn is now a professional network used by all kinds of industry professionals. This would be an ideal place to connect with mortgage companies and real estate agents to keep your title company top of mind. LinkedIn is an easy way to update them with all the latest industry news, links to related blog articles on your website and other relevant information about your company.
Other social networking sites to think about using include Twitter and the business review site, Yelp.
Craft Clear and Concise Content
Title insurance can be confusing, especially for those who are buying or selling a home for the first time. This is when having a title company copywriter working with you can be a great asset. Not only do people go online in search of the right title company, but they also head to Google when they want to learn more about the industry. Having someone work with you to craft well-written, well-researched articles and blogs with the information customers are searching for not only positions you as an authority but also helps bring those customers right to you.
From basics such as “What Does a Title Company Do?” to “What’s the Difference Between a Title and a Deed?”, you can hire a company for title company writing to craft an array of informational topics. But that’s not all a copywriter can do for you. The right title company copywriter can also create clear and concise content to help visitors to your website understand exactly what it is you will be doing for them so they’ll be more comfortable hitting the contact button.
Standing Out Among the Competition
There are a lot of title companies out there. Like you, these companies are beginning to see the merits of using digital marketing strategies. That’s why it’s vital for any title company to learn how to stand out among the competition if they want to succeed. When searching for title companies online, your potential customers will be able to come up with countless results. To truly stand out, there are several things you can do.
First and foremost, optimizing your title company writing with keywords is an absolute must. While people may do a little digging in their search for the right company, they aren’t likely to go beyond the first page or two, so boosting your rankings is always a winning move. Additionally, once they get to your website you want to ensure that potential customers are able to navigate it and find the information they need. This is why title company website design can be more important than you may realize.
Reaching Out for Success
Perhaps one of the factors many companies do not understand is that simply reaching out to their own customers can be one of the best ways to ensure their continued success. However much you tell potential customers you will be there to help them and give them what they need, they will be much more likely to believe the people you have actually helped in the past. This is why it is always a good idea to reach out to those customers who you have already assisted and who you believe would be willing to leave positive feedback. Typically it’s best if these are customers who you have helped recently.
Having these reviews online, especially on sites like Yelp where they are readily available for viewing, can help assure potential customers you’re as good as you say you are and give them confidence in your abilities. It’s the old-fashioned “word of mouth” we’ve all grown accustomed to, in a form we still trust in for this digital age.
Do you have any questions about title company marketing? Would you like to learn more about the different types of digital marketing services our experienced team can provide? Contact us for more information.