When it comes to marketing your business, distributing printed brochures may not be the first thing that comes to mind. You may spend a significant amount of your time and energy on digital advertising and social media marketing to increase your business’ exposure. However, printed brochures are still a proven way of boosting your exposure and we’ve discussed some of the ways below.

Establish Trust

One of the main reasons it’s important to consider using brochures is to establish trust with your target audience. Brochures are useful for detailing your goals and objectives, which can allow customers to trust your brand and what you’re selling. They offer insight into your company and can show an empathetic and caring side of your brand. It’s also the place they can learn more about your credentials and understand why you’re reputable. This will provide them with the evidence they need to take the step to purchase what you’re offering.

Give More Information

It can be difficult to say everything you want to share within 280 characters on Twitter. Brochures can allow you to expand on your services or products to fully explain why they stand out in the industry. Your brochure content can also show your personality and allow you to establish your voice, which can make customers feel like they’re getting to know your brand. They can even offer useful coupons and discounts the individual can use towards their purchases.

Offer Versatility

One of the main reasons brochures are still relevant is because of the versatility they offer to different types of businesses. You can distribute them at events, mail them to potential clients, or offer them at your brick and mortar locations for customers to pick up. They can also be included in packages you ship out. It’s fairly easy to print a large number of brochures at once and use them in many ways to market your brand throughout the year.

Keep Costs Low

Many business owners and managers always have their marketing budget in the back of their minds when looking for new ways to reach their target audience. Fortunately, brochures are a cost-effective way to communicate your message. Many companies fail to utilize this type of resource because they assume they have to spend more on printed materials rather than utilizing digital marketing on the internet. 

Fortunately, brochures are affordable for all sizes of businesses, even start-ups. They’ll fit within your budget even when you’re looking for investors. You can have complete control over the quality of paper you select, the size of the brochures, and the graphics or brochure content you include. This can make it easier to stay within your budget and save more money with a customizable marketing solution. The more brochures you order, the more money you save per piece.

You also don’t have to spend a lot to hire a company to create your brochure for you when you’re pressed on time. A professional team can help create the content and even offer guidance on the booklet design to ensure you produce a quality product that reflects your brand and helps market your company.

Get Reader’s Attention

It’s no secret that it’s extremely difficult to get your reader’s attention when you’re trying to market your business. When they spend time on your website, you only have a few seconds to keep them scrolling before they choose to visit one of your competitors’ websites. With a brochure, it’s easier to keep them hooked because they have a physical product in their hand. They’re still a tangible way your reader can get valuable information, making them more effective than flashing ads. They’re more unique than most forms of advertising these days, which is why they continue to stand the test of time. Including stunning graphics and a unique booklet design will keep potential clients engaged. 

It’s also something they are likely to keep. An ad they see on Facebook isn’t something they own, which means it can disappear in minutes. With a brochure, they’re likely to leave it out, which can cause them to revisit the item. This can allow you to repeatedly advertise to the same person and even prompt them to contact you when they have the brochure in their home or office. 

Become Recognizable

An advantage that comes with marketing brochures is you can use the company colors and logo to make yourself more recognizable. The content you use can match the content on your website, especially if there’s a certain message or saying you use consistently. Creating consistency on your website, social media accounts, brochures, and other printed materials can help you become more recognizable. 

Connect with More Customers

Brochures continue to remain popular because they’re easy to distribute. You can pass them out at sporting events, conferences, or trade shows without much effort. They also allow you to make a connection with future customers. Once you hand them your brochure, it’s a way of starting a conversation and meeting new people. 

Don’t wait another day to grow your business with the use of printed brochures. Contact us to get started on designing your next brochure and reaching new customers.