From Target to Taco Bell, it’s easy to recognize different types of logos. It may be a small detail on different products and documents but it’s still a crucial part of your brand that establishes your company in the industry. The logo design ultimately determines how easy it is for consumers to recognize your brand. There are a few ways to enhance your custom logo design and make it stand out in a crowded market.

Don’t Go Overboard

Many companies make the mistake of adding too many details and features to their logo, which can cause it to become cluttered and busy. When it comes to designing a logo, keep in mind that less is more. The shape you choose and the font you select are the main factors that determine how much your logo stands out, as well as its level of visual appeal.

Adding an abundance of fonts or a variety of colors may make the logo confusing and consumers assume the brand isn’t organized. Take your time experimenting with different colors and shapes. Create a few different options and sleep on it to ensure you can have confidence in what you select. Asking your family members, friends, and colleagues their opinion can give you an idea of which logo makes the strongest impression.

This also includes sticking to only one or two colors with your color scheme. It can be easy to incorporate too many colors when you’re feeling inspired and creative, but this can look unprofessional. Utilizing negative (white) space will also prove to make more of an impact. 

Don’t Copy Another Logo Design

One of the most important unwritten rules when it comes to creating a custom logo design is to avoid the temptation of copying a logo from another brand. This can quickly backfire because it could cause you to advertise for another competitor instead of drawing more attention to your own company. It also will prevent you from standing out or appearing original in the industry.

Consumers quickly catch on to copying and can even call you out for it on social media. They’ll assume you aren’t creative if you have to resort to plagiarism with the logo design. 

You can even create your own typeface to ensure your logo doesn’t look anything like other companies. This will draw more attention to your brand and is something companies like Google and Disney have done, proving to be effective.

Leave Out the Special Effects

In the same regard, it’s important to leave out additional special effects you’re thinking of using when you want to make an impact. Your logo needs to be redesigned if you have to rely on special effects to make it stand out. Effects can be useful, but only if you add them once your logo is completed. You can even add them for special events, campaigns, or promotions to put a temporary twist on your logo without making it look unrecognizable.

Break a Few Rules

One of the secrets to creating a visually appealing logo that will grow with your company is to break a few rules and think outside the box. Get creative and explore different types of options. Don’t be afraid to include clever or humorous details that allow your logo to look completely original and unique.

Your logo will be successful and effective if you’re willing to take a few risks. Try something new and don’t just follow the latest trends. This will prove to your audience that your creativity is also integrated into your goods or services.

Stay Updated with the Latest Technology

One of the main factors that determine the quality of your logo is the software used to create the graphic. If you rely on an outdated program, you can expect to obtain a subpar logo that doesn’t look as contemporary or polished. Stay updated with the latest technology to ensure you’re educated about the best programs to use and your brand looks established and reputable. A low-quality logo will make it look like your business doesn’t have much room in your budget to create one of the most important and recognizable aspects of your brand.

Trust the Designer

Most companies opt for using logo design services to ensure the final product is more polished and professional. After brainstorming and doing a bit of research, give the designer the freedom to get creative and trust their expertise. They’ll listen to what you desire and prefer but will also add their own creative twist. Trust their opinion considering they have a lot more experience.

The right professional will develop the key concepts of your brand and will think about what makes your business unique while creating the logo. They’ll remain sensitive to your desires while also integrating their skills and talent to ensure you obtain a professional logo that achieves the purpose of growing your business.

With logo design services, it’s important to remain flexible. It’s going to be a process that takes time and requires a few tweaks to get it perfect. It can even be changed in the coming years as your brand grows and evolves.

Ready to get started on creating a new logo but not sure where to start? Whether you’re just starting up or have an established business, contact us to obtain professional logo design services you can trust for your start-up or established business.