Most plumbers will agree there’s nothing easy about running a small plumbing business. In addition to the long hours you have to work, you also have to handle bookkeeping, advertising, and figuring out how to grow your brand. Nowadays if digital marketing isn’t a part of your strategy, then you could be falling behind the competition. It might seem like plumbing company marketing efforts aren’t important when word-of-mouth is so effective, but it’s still well worth the time to get your brand online. We’ve discussed several strategies to help get your plumbing company out of the drain by implementing digital marketing.

Get Your Brand Online

You’ve worked hard to build your brand. Now it’s time to let people see it. Creating a website should be the first thing you do so new and existing customers can see what you offer. Some customers prefer researching plumbers online before selecting one. So if you don’t have an informative website, you’ll never earn those customers. The goal with digital marketing for plumbers is to have your logo, brand name, and tagline show up high in the Google search results when people are searching for a plumber near them.

Optimize Your Website For SEO

Simply creating a website isn’t enough to get customers flocking to it. They have to know how to find it first and that’s where search engine optimization (SEO) enters the picture. Your content needs to be meaningful and impactful with the right amount of keywords to rank highly in the Google rankings. This includes your services offered, videos, images, blog content, and anything else you have on your website. SEO is not always a common way of marketing for plumbing contractors, so work with a digital marketing agency for help, if needed.

Make Sure Your Website Is Mobile-Friendly

If someone has a water leak or other type of plumbing emergency, they likely aren’t going to take their time going to their computer to search for a plumber. They are going to pull out their phone and do a quick search and call the first plumber that shows up most likely. Having a mobile-friendly website will also help your SEO ranking since it can be viewed on a variety of devices. When customers have a plumbing emergency, they need to find information as quickly as possible, and having a mobile-friendly website will increase the chances of them calling you instead of your competition.

Use A Variety Of Digital Marketing Strategies

When it comes to digital marketing for plumbers, there are a variety of strategies you can use. Pay-per-click advertising can be effective for some, while others may choose to only run email or video marketing campaigns. There is no such thing as a one-size-fits-all digital marketing strategy, so most of the time a combination of strategies is effective. Marketing for plumbing contractors might not come naturally to them, so that’s when working with a digital marketing agency can step in and help. They will put together various strategies and measure results along the way to ensure you’re maximizing the visibility of your business.

Be Active And Engaging On Social Media

Social media can sometimes be the most effective marketing for plumbing contractors. Customers want to feel a connection with companies they do business with, so be active and engaging on a couple of different platforms. Facebook, Twitter, and Instagram are the most popular ones, so choose one or all three of them to be active on. Balance the number of posts you make and try not to sound like a salesman on those platforms. Instead, post informative content that could be useful to your customers and will make you sound like an expert in the plumbing industry. Social media is all about boosting your reputation, and you can do so by being active and engaging with your followers.

Ask Your Customers To Provide A Review Online

And speaking of boosting your reputation, a great plumbing company marketing strategy is to ask your customers to provide online reviews. Customers will often look at websites like Yelp to help them decide whether they want to hire a plumber or not. Both positive and negative reviews can be good for your business depending on how you interact with those customers who left the reviews. The more reviews you can earn, the larger the sample size your potential customers have to read and decide whether you are the right plumber for them. Not having online reviews might make potential customers skeptical that you are hiding something.

Clear Up Any Clogs With Our Digital Marketing Experts

No one likes a clogged drain and if your plumbing business feels like it’s clogged, our digital marketing experts can help. It has never been more important to prioritize digital marketing for plumbers and our professionals can help you develop the right strategies to take your company to the next level. So then all you have to worry about is taking care of your customers in the best way you know how, which is to solve their plumbing needs.

Work with iwebcontent today and put together a comprehensive strategy to earn more business. All it takes is a consultation with our team to tell us about your business and goals and we will take it from there. Don’t hesitate to contact us to get started and ensure the pipes of your company are flowing fluidly.