Several different components have to come together to make for an effective website. One of those components is the content on the website. The difference between good and bad content writing could mean lost or earned sales, repelling or attracting a new audience, and much more. So what exactly distinguishes good content from bad content? We’ve taken a look at some of the characteristics of good content writing so you can decide whether hiring a content writing service is beneficial for your company.

Every Piece Of Content Should Be Meaningful

Too many website owners make the mistake of thinking they’ll have a successful website as long as it’s full of content. This is only partially true. The website has to be full of good and meaningful content to have a successful site. Using a lot of filler language or loading it with keywords could have the opposite impact. When you think about content writing, you always have to have your audience in mind. The content must inform readers, provide solutions, have a takeaway, and entertain them enough to keep them on the page. It’s tempting to write a lot of words promoting a new product or service, but that shouldn’t be the focal point. Meaningful content provides value to readers and offers a solution for a problem they have.

Good Content Should Focus On Your Audience’s Needs

In order for your content to focus on your audience’s needs, you have to understand who your audience is. A content writing service can help in this regard by grasping which types of people come to your website for information. The content writing service will research appropriate keywords your audience searches for so they’ll increase the chances of discovering your website. When you establish the reputation of having solutions to problems your audience has, you’ll earn more loyal customers.

Identify Problems And Provide Solutions

There’s a balance you have to strike in content writing when it comes to identifying problems and providing solutions. Some website owners focus too much on the solutions without properly identifying the problem or vice versa. The best content writers will spend an appropriate amount of time talking about problems your audience has to get their attention. Then focus on possible solutions. When your audience feels like you understand them, then your proposed solutions will seem more valuable. That’s when you can introduce your product and explain its value.

Incorporate SEO Without Sounding Like A Robot

Search engine optimization (SEO) is critical for attracting people to your website. However, you don’t want to focus on it so much that you lose the human element of content writing. A content writing service can help you strike the perfect balance. When you have the appropriate balance, you’ll be able to soar up the search engine rankings and be discovered more. And potential customers will enjoy readable content that will keep them on your website longer.

Eliminate Grammar And Punctuation Mistakes

Nothing will hurt your SEO efforts, or your efforts to earn and retain customers, like grammar and punctuation mistakes. Writing, reading, and proofreading your own content can be time-consuming and it’s often easier to make mistakes if you don’t have another set of eyes to look at it. The best content writing service can handle all aspects of this for you so you don’t have to worry about common errors. You have enough to worry about with growing your business, so it could be ideal to let the experts handle your content.

Design Your Content With The Right Amount Of White Space

Good content writing also focuses on aesthetics. You don’t want to have big blocks of text across your website with very little white space. Visitors might look at the big blocks and immediately leave the website because it’s not attractive. Separating your content into paragraphs with plenty of white space in between can make for a more comfortable site. Again, there’s an important balance to strike when it comes to white space, and experienced content writers can help you find it.

Include Media To Break Up Text

Various forms of media can be a great way to break up text and naturally incorporate white space. Appropriate photos, videos, and other media can greatly enhance your website and keep visitors on the page longer. You just have to be careful not to include too many, which could make the website look cluttered and also decrease page load times.

Always Have A Clear Call To Action

Arguably the most important item in your content is the call to action. If you successfully identify problems your audience has and provide solutions, you have to clearly tell them how they can purchase your product or service. You don’t want to pressure them to buy it with your call to action, though. Instead, just provide them with the information they need to know to purchase it when they feel comfortable doing so. Many times just including a hyperlink to the product or your contact page is sufficient when the rest of your content is effective. 

Good content writing can be the difference between growing your business or remaining stagnant. At iwebcontent, our content writers know how to strike the perfect balance of SEO and readable content, as well as knowing exactly what type of media and information should be present to attract readers and boost conversions. We are ready to help you optimize every page of content on your website, so contact us today to learn more about our services and to tell us a little more about your company.