Cleaning services are in high demand today. Whether your specialty is residential or commercial cleaning, there is likely plenty of competition you have to navigate. Referrals are a major component of any successful cleaning business, but you also have to implement some marketing strategies. This spring is the perfect time to brush up on your cleaning service marketing and here are a few valuable tips to freshen up your business.

Let People Know What Your Company Is About

Homeowners and business owners want a cleaning service that does a great job cleaning their property. But they also want to be able to trust them and be able to connect with them in different ways. Good marketing for cleaning business owners is to pull back the curtains a bit on your personal life. Tell your audience how your cleaning business started, where it’s headed, and even share some funny, sad, or personal stories to help connect with them. The more someone gets a chance to understand who you are as a person, the more likely they will be to choose your business for their cleaning needs.

Focus On Local SEO Strategies

Now to get into the nitty-gritty of commercial cleaning marketing and residential cleaning marketing. You could have the best cleaning business in your city, but your potential growth will be limited if people can’t find you online. This is where local SEO strategies enter the picture. People often go to Google to search for cleaning services, so including location-specific terms on your website, blogs, social media, and other pages can help them find you. The goal is to drive more traffic to your website, which will improve your Google ranking and put your website at the top of the search engine results.

Target Your Audience And Advertisements

If you have your eye on a specific location or certain demographic you want to cater to, then let them know about it. Advertising on Facebook is a good option, as well as platforms like Yelp, Groupon, and others. The key is knowing exactly which type of customer you want to serve and how to connect with them so you can maximize your advertising budget.

Get Involved Within Your Community

Getting involved with your community is a great way to make your brand name more familiar. Be sure to have brochures or other handouts to provide to potential customers while you’re volunteering. And of course, be sure to mention your volunteer work on your website so people can get a better idea of what your values are. Your customers want to know you truly have a passion for helping the community and will be more willing to hire you if they see your face and brand more often.

Leverage Reviews From Satisfied Customers

Any business owner wants to be flooded with positive reviews about their service. And when it comes to cleaning service marketing, the more reviews you can get, the more online exposure your business could receive. Many customers only leave reviews when they have poor experiences, which can leave potential customers with an inaccurate representation of the service you provide. You can counterbalance that by encouraging your customers to leave reviews on Facebook, Google, or Yelp and letting them know how much it would help you. Most people will leave a positive review if it’s deserved and if you ask for it.

Work Together With Small Businesses

Another great cleaning service marketing tip is to work with other local small businesses to get more exposure. Networking with real estate agents, apartment building managers, and landlords can prove to be valuable for cleaning services. Something to consider is to offer their clients or tenants a discount since they could potentially provide you with additional business in the future. Networking is a great way to expand your business and you can get creative in how you return the favor with your network.

Offer An Incentive For Referrals

Offering things like a coupon code or a free cleaning after a certain number of referrals is a great cleaning service marketing trick. You could also put this on your website since it’s an attractive offer that might make people consider choosing you over another service once they see it. People love receiving incentives and they will be more likely to provide you with referrals if they know they have a chance at getting something in return.

Stay On Top Of Your Website Management

No matter how busy you get with your cleaning service, you have to stay on top of your website management. Many cleaning business owners don’t have background knowledge on how to operate a website, how to incorporate local SEO, what images to use, or anything else about maintaining a successful website. So instead of neglecting your website, it’s well worth the investment to hire web development experts to ensure your site is in the best shape possible at all times.

The experts at iwebcontent are here to help you manage your website so you can focus on the things you do best. Our goal is to drive more traffic to your website so you have enough business to grow as big as you want to. From website design to blog writing and anything in between, our friendly professionals are easy to work with. Don’t hesitate to contact us today to see how we can help and we would love to learn more about your business.