As a small business owner, choosing your marketing campaign can seem a little overwhelming. You have plenty of options to choose from, but many times business owners have a tight budget to stick with. There are too many misconceptions out there today regarding email marketing. The main one is email marketing is ineffective since more people are on social media. The truth is when you put together the right email marketing campaign, it can outperform any other strategy you have in place. Here’s what you need to know about the powerful tool of email marketing.

Extend Your Reach With Email Marketing

When you hear statistics about social media platforms having hundreds of millions of users, it’s tempting to believe that’s the best way to reach people. But the number of people who have email accounts is in the billions rather than the millions. If you think about it, almost everyone needs an email address today. Any time you sign up for a service or order something online, an email address is required. And some people have multiple email addresses for different purposes. So if your goal is to extend your company’s reach, then email marketing is the first place to start.

How Email Marketing Can Boost Conversion Rates

Sometimes your goal for email marketing content is to earn website visitors. But sometimes you will go hard for conversions. When compared to social media marketing campaigns, you are much more likely to convert a sale when someone clicks on a link via email rather than on social media. People who subscribe to your emails want to see them, so the chances are much higher for them to click on your content. And getting them to your website increases the chances of a sale significantly.

An Effective Email Marketing Campaign Can Outperform Social Media

When you think about the emails you receive compared to the advertisements you see on social media, what do you click on more? For most people, email marketing content generates more clicks that convert than social media. Many consumers tend to rely on social media to learn more about companies and how they interact with other users. But they don’t usually visit their social media account to buy a product.

Boost Your ROI

A good email marketing campaign is measurable so you know what is working and what isn’t. And the best part about it is it’s relatively inexpensive, so your return on investment is much higher compared to other marketing campaigns. A higher ROI is correlated directly to the quality of your email marketing content. You need to create attractive content consumers want to click on and you might be surprised at how well it converts.

Measure And Adjust Easily With Email Marketing

No matter what your email marketing campaign looks like, it’s important to measure your results and adjust accordingly. Not every campaign will yield the results you expected. However, when you can identify the strengths and weaknesses, you can adjust for future campaigns until you find the sweet spot. You should always be evaluating metrics to help you understand your audience better and what they want to see.

People Constantly Check Their Email

People tend to have multiple email addresses with multiple ways to check them. They check emails on their laptops, phones, tablets, and other devices. So chances are your email will be seen by people compared to other types of advertisements. The trick is to create high-quality email marketing content to get them to click on it. Without an attractive subject line, your email might be deleted within a second. When it’s so quick and easy to delete an email, you have to be able to grab your audience’s attention immediately with your email.

Build Loyalty With Effective Campaigns

Consumers today generally want to be loyal to a brand they believe in. So once you’ve established your brand’s identity, make sure consumers know what it is all about. You can do this with email marketing. Every email you send doesn’t have to be about promoting a product or a service. It could involve links to your blog posts about your company or community events you’re involved in. There are many different ways to build loyalty with your consumer base, and it takes time and diligent effort to do so.

Email Is Here To Stay

The main thing to remember is email is not going anywhere any time soon. People will always rely on their email addresses for various things, so you might as well take advantage of the powerful tool of email marketing. Small business owners often turn to email marketing services for assistance with creating content and effective campaigns. You don’t have to know everything about email marketing to be an expert. You just have to know when to turn to the experts!

At iwebcontent, we have a team of professionals ready to help take your email marketing efforts to the next level. We know how to create stellar content that converts into sales and we will work with you to achieve both your short-term and long-term goals. Small business owners have other things to worry about with their business, and it’s our goal to let you focus on those while we funnel customers to your website. To learn more about our services and how email marketing can work for you, contact us at any time.