Do you know how effective your email marketing content is? It’s easy to get caught in the trap of just checking off a box for your marketing campaign when you send an email to your audience. Tracking and evaluating every email is critical to understand exactly which ones are effective and which ones are simply a waste of time.

If you’re struggling with getting the results you want with email marketing, then it’s time to dig deep into the content you’re sending. Or if you haven’t tried email marketing before and want to start the right way, then we’ve got you covered. Here are five types of email marketing content your audience will love seeing.

Welcome Emails

When a consumer buys a product, signs up for a service, or provides you with their email address any other way, take the opportunity to welcome them. These types of emails get the most engagement because consumers want to see what your brand is all about. So you have an opportunity to create repeat customers with your welcome email, but too many business owners fall short of expectations.

You might want to have a few different types of welcome emails ready to send. If a consumer purchased a product from you, then you need to acknowledge it in the email. Or if they simply subscribed to read your newsletter, then let them know what to expect. Your welcome email should talk briefly about your company and set the stage for other emails they can expect to receive from you going forward.

Loyalty Program Information

Most email marketing services suggest providing any information about your loyalty program as soon as possible. Consumers want to be loyal to brands and if you can entice them by offering rewards, then you’ll have a better chance of earning their business. Shortly after sending your welcome email, let them know the details about your loyalty program. And you can even start them off with a few loyalty points or even a discount code to use on their first (or next) purchase.

New Product Or Service Promotions

Another type of email marketing content to consider is new product or service promotions. This can be a tricky method since you need to ensure you’re sending them relevant products. For example, if a customer only has a dog, you don’t want to email them with a promotion about your new cat products. 

This is where learning about your audience enters the picture. Send them relevant products based on their purchase history. Or if they filled out a survey or questionnaire on your website, then be sure to only send them promotions related to their interests.

Surveys, Reviews, And Testimonials

And speaking of surveys, go ahead and send your audience one as part of your email marketing campaign. There’s no better way to know what your audience wants to see than by asking them directly. You’ll maximize engagement as a result and potentially increase the chances of creating repeat customers.

Any time a customer purchases a product or service, it’s an opportunity to ask for a review or testimonial. The more reviews and testimonials you can gather, the more people will notice your brand. Since many consumers read online reviews before buying a product, your products will have higher credibility by having more positive reviews.

Blog Posts And Regular Newsletters

If your website doesn’t have a blog, it’s time to start one. Blog posts can contain information about your company, how-to articles, product information, and anything in between. The goal is to make your website a reliable resource for consumers, and it happens with an effective blog. You don’t have to send a new email every time you post a new blog, but sending your audience one periodically can spark their interest.

Your blogs can fall under newsletter marketing or you could create a separate newsletter periodically. The difference is a newsletter typically discusses things happening inside your company, new products on the horizon, and more. Be creative with your newsletter marketing and consumers will look forward to receiving it.

Experiment With And Track Email Marketing Strategies

While these five types of email marketing content are some of the most effective, you still have to experiment and track results. Every business is different, so knowing your audience is essential. When you send an email to your audience, track how many people opened it, whether they visited your website afterward, and ultimately whether they made a purchase. Be willing to adjust your strategies if needed to connect better with your audience.

Work With Experts To Deliver The Best Email Marketing Content

Email marketing can be challenging for small business owners. If you don’t have the resources to hire a marketing team, it’s even more difficult. The good news is experts are available to help you streamline your email marketing efforts and maximize results. You only pay for the services you need, so you won’t have to hire a full-time employee.

Interested in this type of arrangement? At iwebcontent, our email marketing experts are on standby and ready to help. After a brief consultation, we will have the information needed to develop an email marketing strategy that converts. We look forward to hearing from you, so contact us today to learn more.