Running a home improvement business can be challenging for many reasons. One of the biggest hurdles is distinguishing your business from the local competition. Nowadays, most people turn to the internet to find information about local contractors. So if you don’t have a home improvement website or if it’s not functional, it’s time to revamp it. Here are some key tips to help you have a home improvement website you can be proud of and can generate more leads.

Create Easy Website Navigation

People generally don’t want to spend a long time on a website. And if they can’t find what they are looking for in a few seconds, chances are they will leave. This is where creating a positive user experience is essential. The overall website layout on your homepage should be easy to follow with hyperlinks, helpful images, and short blocks of text. Think about why people would be visiting your home improvement website and help them find the information they need without making them scroll or click too much. If they find what they need in a few seconds, your chances of turning them into a customer increase drastically.

Your Website Layout Should Be A Sales Funnel

Your construction marketing efforts should always be focused on conversions. Potential customers need to find information quickly and then know what to do next. Selling your services is important, but clear and concise calls to action are even more critical. This could be filling out an online form, sending an email, or even calling or texting. The more information you can provide about the next steps, the more confident potential customers will feel in reaching out to you. This is all part of the sales funnel that leads to more conversions.

Prioritize SEO With Human-Readable Content

Many home improvement website owners make the mistake of trying to write for Google instead of humans. While you should keep SEO at the forefront of your mind with your construction writing, remember you have to write for humans also. No one will stay on your website long if they can’t make sense of your words. Your construction writing should flow naturally and relate to your potential customers. Balancing SEO and human-readable content is a skill that takes time and practice, so seek resources to achieve it if needed.

Website Speed Is More Important Than You Think

If your website takes more than about three seconds to load, you’ll lose a lot of website visitors. People don’t have the patience to wait for slow-loading websites, so speed yours up immediately. This might involve resizing images or removing them from your website. Sometimes plugins you use might slow down your website, so always test the speed any time you install one or perform any updates. Website speed is something you should always monitor and improve when necessary so customers won’t abandon your website.

Provide Valuable Resources To Website Visitors

One of your goals for your home improvement website should be to keep people on it as long as possible. With so much information being at their fingertips on the internet, you have a great opportunity to be their go-to resource. Be sure to create a Frequently Asked Questions page with information about your services, projects, how your business operates, and more. 

And most importantly, have an updated blog with a wide range of valuable information your potential customers need to know. Many people who are considering home improvement projects need convincing to take the next step. By providing blog posts on how an outdoor deck can transform a person’s backyard with photo examples, you might help them make a decision. And when they find all the information they need on your website without having to look anywhere else, they’ll be more likely to use your services.

Create A Responsive And Mobile-Friendly Website Design

People today are always on the go and use multiple devices to find the information they need. So not only does your website need to be mobile-friendly, it needs to be responsive as well. That means your website should fit any screen size perfectly no matter its orientation. If someone views your website on their phone and can’t access certain parts easily, they will move on to the next home improvement website.

Test And Look For Ways To Improve Your Site

A common mistake business owners make is creating their website and thinking they don’t have to do anything else. Managing a website involves constant effort. You need to test your website speed frequently, ensure links are functioning, and improve any aspect as needed. Sometimes your sales funnel might have holes in it, so patch those up as appropriate. The willingness to adjust will put you ahead of many home improvement contractors.

So having a polished home improvement website design seems simple enough, right? It is simple if that’s all you have to do, but we all know business owners don’t have time for it. That’s where iwebcontent enters the picture. We can handle all of the above duties for you so you can focus on what you do best. All we need is some information about your business, your goals, and your aspirations, and we will take care of the rest. It starts with a consultation with our team, so contact us today to begin.