The information contained in your location pages is critical. When people search for businesses, they want to find key information as quickly as possible. If they can’t find it within a few seconds, then they’ll move on to the next option. So what exactly makes location pages effective? Here are some key elements to include.

Always Keep Business Information Updated

It’s easier than you think to forget about updating your email address or hours of operation when they change. However, there’s nothing more important than having up-to-the-minute accurate business information on your local landing page. Otherwise, you’ll lose credibility in the eyes of customers and Google. Both can be detrimental to attracting new customers to your business.

Use Images Wisely

Images can be great for breaking up text or even showing detailed information about your physical location. Consider including both exterior photos of your building as well as interior photos. You may be surprised at how effective these can be since they show a consumer legitimacy before they even arrive at your business. Providing consumers with realistic expectations can go a long way in turning them into new customers.

Be Clear With Calls To Action

Once someone ends up on your local SEO landing page, be clear about what you want them to do next. Whether it’s something simple like clicking for directions to your physical location or calling and booking an appointment, consumers need some guidance. They rely on you to guide them through your funnel, so make sure it’s as clear and concise as possible. 

Incorporate Internal Links in Your Location Pages

Effective location pages will include internal links to keep consumers on your website as long as possible. The more time they spend on your website, the better the chances are of them becoming a customer. Provide links to other locations, products, services, social media pages, and even your blog posts.

Every business is unique, so there’s no such thing as a one-size-fits-all local landing page. Our team at iwebcontent has designed dozens of location pages for numerous businesses, so we know how to incorporate the most effective features. We are ready to learn more about your business and help your company thrive, so contact us today to see how we can help.