Whether you own an automotive repair shop or you sell new or used cars, chances are there’s quite a bit of competition in your area. Many business owners try to stand out by offering lower prices than the competition, but that will only get you so far. You have to do an outstanding job of creating and promoting your automotive content marketing to grow your brand. This might not be what you normally think about as an automotive business owner, but we’ve explained how you can make it happen.

Increase Leads With Effective Blog Posts

You can accelerate your business by creating effective blog posts regularly. Hiring an automotive blog writer is a great investment if you don’t have the time or skills to create blog posts yourself. Every post should be meaningful and relevant to your audience in different ways and they should never be overly salesy. 

The best automotive blog writer will position your company to be an expert in the industry. They will write about things your customers need to know about their vehicles so they can feel like they are more knowledgeable. You can also consider giving customers a peek behind the curtain into your business by talking about your operations, tools and equipment you use, procedures, and much more.

Boost Engagement With Social Media

If you’re not active on social media, you need to be. The key to effective social media marketing is promoting meaningful content at the right times to attract the appropriate audience. Some of the content you can promote is your blog posts on your website. But social media marketing is also about engaging with your audience. You could ask general questions and reply to the comments you receive. Or create short polls to gather feedback and then discuss the results. Social media is a great way to show the human side of your automotive brand.

Pull Back The Curtain On Your Automotive Business

You can also pull back the curtain on your automotive business by creating videos and promoting them on your website, blog, or social media pages. Consumers today want to relate to a brand, but they can’t do it if the brand doesn’t show what they are all about. Discuss values and beliefs as much as you do products and services. If a consumer can relate to the personality that you show in a video, they will be more likely to do business with you. 

Keep Your Website Current with Automotive Content Marketing

The automotive content on your website needs to be current at all times. With so much competition in the industry, consumers will look elsewhere quickly if it appears your website is out of date. Always keep your contact information displayed clearly so consumers know where to find you. And make sure every link, image, and other type of media is working properly.

Consider Offering eBooks To Customers

A type of automotive content customers often enjoy is eBooks. You can provide eBooks to them for free in exchange for their email address and possibly the email addresses of a couple of friends. The goal of an eBook is to provide exclusive information about topics relevant to your industry. You shouldn’t always sell your products or services in an eBook. But you should present a common problem average people have and then discuss solutions. 

Online Reviews Can Elevate Your Credibility

Never underestimate the importance of online reviews in your automotive content marketing efforts. Feel free to ask your customers to post an online review, but you should stay away from offering incentives to do so. You want the reviews to be genuine so other people will read them and raise their trust level afterward. 

The one thing to remember about online reviews is no company is perfect and reviews can magnify imperfections. Be prepared to handle negative reviews from unhappy customers appropriately and professionally. Never delete or hide these reviews. Instead, address them on the review platform so others can see your exchange and find a resolution. When you handle negative reviews correctly, they can turn into positives.

Referrals Can Create New And Long-Term Customers

While you shouldn’t incentivize customers for providing online reviews, you should incentivize them for providing referrals. Come up with something appropriate for your business, like a discount code, when a customer refers someone to your shop. Doing so can bring more new customers through your doors while solidifying existing customers.

Work With Professionals To Rev Up Your Automotive Content Marketing

Creating automotive content and promoting it regularly can seem like a full-time job. And when you have customers to take care of and run your business in other ways, it’s hard to find the time to focus on marketing. Instead of neglecting that aspect of your business, consider hiring professionals to do the automotive content marketing for you. When you hire a skilled automotive blog writer, you can essentially put your marketing efforts on cruise control. Then you can focus on all of the other important components of running your business.

At iwebcontent, we can help with every aspect of your digital marketing efforts. From designing your website to creating blog posts, developing eBooks, and anything in between, we have you covered. We are ready to elevate your automotive brand to new heights, so contact us today to schedule a consultation with one of our professionals.