Small business owners are always looking for ways to make their companies known. You can have the best products and services in the world, but no one will buy them if they don’t know about them. That’s where social media marketing enters the picture as an effective strategy to help increase the visibility of your brand. Here are some effective tips to help you grow your business through social media.

Evaluate The Right Social Media Platform For Your Business

The first thing to do is to decide which social media platform you should use primarily. If you sell things like jewelry or other visual products, then Instagram is very valuable. You could also open a Twitter account to promote content and engage with potential consumers. And Facebook is always a good option for building a community of new followers. Working with a combination of platforms is acceptable, as long as you don’t spread yourself too thinly and you can’t be consistent with your posts on all of them.

Plan For The Day And Time Of Each Post

Every social media marketing plan should have a calendar outlining the days and times of each post. You could use the trial and error method or you could research competitors to see when they are posting. Keeping a calendar will help you stay consistent, which consumers want to see.

Videos Can Provide Insights Into Your Business

Incorporating videos into your social media marketing plan can take your efforts to the next level. Keep the videos short and to the point, but pack them with a ton of information. These videos could be a short demonstration about a product, a peek behind the curtain of your business, or anything in between. When people are scrolling through their social media feeds, they are likely to slow down and stop when they see a video to watch.

Share The Content From Your Website

You have to be careful about promoting your products or services too much on social media. People don’t come to social media to see a bunch of advertisements. However, you should promote the content you’ve created on your website. Whether it’s product pages or blog content, provide consumers with valuable information that compels them to click on your link and learn more. If your website has a lot of good information, then they might see it as a valuable resource to visit in the future.

Boost Engagement Through Giveaways Or Contests

An essential component of any social media marketing plan should be to boost engagement. You can do this by creating polls, giveaways, or other contests to pique the interests of your followers. Decide whether you want to do these weekly, bi-weekly, or some other frequency, but be consistent with them. If your followers know a contest post is coming every Thursday, then they’ll be sure not to miss it. 

Partner With Other Local Business Owners

Consider working with other local business owners to boost your social media followers. But just make sure the partnership makes sense and you don’t partner with competitors. For example, if you own a restaurant, consider partnering with a nearby hotel. Both you and the hotel can promote one another on social media and everyone can benefit.

Always Respond To Direct Messages And Public Comments Timely

No matter how busy you are, it’s essential to respond to every direct message and comment as soon as possible. People come to social media to interact with brands and build relationships with them. If you ignore them for too long, then they won’t feel like you value their relationship. Whether the interaction is positive or negative, a response is necessary for every message.

Track And Analyze Your Marketing Efforts

You should always track and analyze your social media marketing efforts. Come up with a goal before you develop any strategy, along with a timeline for achieving the goal. Then measure the results and make adjustments if needed. Sometimes you might want to increase your followers, while other times you might want to see a boost in sales. Create specific goals so you can measure them more easily and make the appropriate adjustments at the right time.

Remember To Provide A Call To Action

Consumers need directions on what to do after they read your social media post or visit your website. Always provide a call to action, whether it’s asking them to click a link, email you, or anything else. Otherwise, chances are they will simply read your post and move on to the hundreds of other posts on their feeds.

Be Consistent And Seek Assistance When Needed

Consistency is key to any social media marketing plan. If your business responsibilities have you stretched so thinly that you can’t dedicate enough time to social media, then seek assistance. Working with a social media marketing agency is one of the most underrated things a small business can do. The agency can create and schedule posts, while you focus on other important aspects of your business.

Our team at iwebcontent knows social media inside and out. We have helped numerous small businesses grow via social media. And the best part is the business owner barely had to lift a finger throughout the process. From content creation to scheduling posts at the perfect times to increase engagement, our experts have you covered. Don’t hesitate to reach out to us to see how our social media services can help your business thrive.