Most law firms have websites to provide information about their firm and potentially generate leads. But the truth is they don’t rely too heavily on their website for lead generation because they don’t get positive results. If you’re struggling to earn new clients, improving your law firm SEO might be the simple solution to consider. You don’t have to spend a bunch of money on traditional marketing and advertising right away. Start with tweaking your SEO content and here are some tips to get you on the right track.

Adjust Your Content To Be Keyword Rich

Including the right keywords in your content can be invaluable. Researching the proper keywords can include performing Google searches yourself, reading other blogs or forums, and more to see which keywords are being used most frequently. The existing content on your website might simply need to be reworked to be richer with keywords. Just be careful not to stuff your content with keywords to the point where it’s unnatural to read, since this can negatively impact your law firm SEO.

Balance Quantity vs. Quality With Your Content

Many law firms make the mistake of thinking the more blog posts and other content they produce, the more visible their law firm will be online. This could be true, but only if the content is of high quality and valuable for consumers. Quality content is error-free and offers meaningful information to people. Back up your claims with facts, provide links, and consider including expert opinions to boost the value of every post.

Prioritize Local Law Firm SEO

Too many law firm marketing strategies don’t consider the importance of local SEO. For starters, you need to ensure your business information is current with Google My Business and any other online directories you choose to use. The goal is for your law firm to show up high in the Google search results when people search for “Dallas lawyer” or “lawyer in Dallas,” for example. Your pages should be optimized with your location mentioned so people know where to find you.

How A Quality Website Design Can Boost SEO

A quality law firm website design is essential for SEO, but it’s also one of the most overlooked components. Balancing aesthetics with functionality can be challenging, especially when you’re trying to boost law firm SEO as well. When you have a website that’s easy to navigate, people will stay on it longer to find what they need. This is important for SEO. You don’t want people only staying on your website for a couple of seconds before leaving. If this happens, it’s time to reevaluate your law firm website design and make improvements.

Evaluate Key Metrics And Adjust Accordingly

Regularly auditing your website can ensure you’re getting the most out of it at all times. Consider what key metrics you want to analyze so you can make improvements to your law firm marketing strategy if necessary. Websites are rarely effective when law firms choose to only post new content periodically without evaluating the overall performance of the website. It doesn’t do any good to post new content if your abandon rate is high due to your website taking a long time to load. These are statistics you should always measure and adjust accordingly to help your SEO.

See What Your Competitors Are Doing

There’s nothing wrong with comparing your website content to a competitor’s to see what’s working and what’s not. Look at everything from their location pages to their links, social media pages, and anything in between. You can get some ideas on what keywords to use, as well as design ideas you might not have thought of for your website.

Improving SEO Can Improve Your Position In Google Rankings

The overall goal of improving your law firm SEO is to have your business ranked higher in Google rankings. When people perform a Google search for law firms, they will usually click on the top three results because they trust Google has sorted them starting with the best on top. Even if your law firm has a reputation for being the best in your city, people won’t be able to find you online if your name isn’t near the top of the rankings.

Work With An Experienced SEO Team For Best Results

Law firm SEO can seem simple on the surface, but it’s understandably complicated for anyone who doesn’t deal with it regularly. You likely don’t have the time or resources to hire a law firm marketing team dedicated to improving your SEO. But the good news is you don’t have to! Some of the best SEO teams offer specific services based on your needs and you only pay for the services performed. 

Our team at iwebcontent can help evaluate your law firm’s website and recommend improvements to help it soar to the top of the Google rankings. We have experience in revamping existing websites as well as creating new websites from scratch. If you’re ready to generate more leads for your law firm, then contact us today to schedule a consultation with our team and see how we can help.