No matter what industry your company is involved in, challenges will arise when it comes to marketing. This is especially true with social media marketing. While it’s essential to have a social media account or two, being aware of some of the main challenges can help you be prepared with solutions. Here are some of the best solutions to the top challenges business owners face with social media marketing.

Social Listening Can Help Keep Up With Trends

Trends are constantly changing on social media. It can get to the point where it’s impossible to keep up with them all. One of the most effective ways to stay on top of the trends is by social listening. Consider having daily meetings with your team to discuss what they are seeing on social media. Sometimes you might not want to incorporate a trend into your social media marketing strategy, but other times it could fit in perfectly with your brand’s message.

Measure Key Metrics To Determine Your Social Media ROI

Your social media marketing efforts should revolve around getting a positive ROI. But you need to evaluate the most important metrics to your company to determine the ROI. Those metrics can include mentions, traffic, engagement, reach, or a combination. Decide what is most important to you for any given campaign and measure the key metrics to determine how successful the campaign is.

Create Compelling Content To Engage Your Audience

One of the most common social media marketing challenges companies face is not having the engagement they want. The solution is to create more compelling content your audience wants to see and interact with. Start by evaluating your top-performing posts and building from there. Consider asking questions to compel people to reply and respond to comments from your followers to build engagement.

Stand Out By Being Consistent With Your Brand

Brand consistency is a problem many business owners struggle with. When it comes to social media marketing, it’s acceptable to show a little bit of your personality. In fact, customers appreciate a personable brand they can relate to. This is a great strategy to help your company stand out among the competition as long as you are consistent.

Focus On One Or Two Social Media Platforms

It’s easy to get overwhelmed when you try to operate multiple social media accounts. At some point, it can become counterproductive. Consider prioritizing one or two social media platforms your audience uses the most. Doing so can help you streamline your efforts and create more meaningful connections with your audience. 

Set Regular Team Meetings To Discuss Goals And Priorities

Companies with different departments often do their own things without communicating with others in the organization. This can be very problematic when it comes to social media marketing. The simplest solution is to schedule weekly team meetings to discuss goals and priorities. When your entire organization is in alignment with what the weekly, monthly, or yearly goals are, then plans and strategies can be created accordingly. You’ll likely notice your social media marketing efforts are bringing back a better ROI as a result.

Learn From Other Content Creators To Come Up With New Ideas

It’s natural to simply run out of creative ideas to promote on social media. Never hesitate to gain inspiration from other content creators in your industry. Of course, you should never copy their posts, but you can get some ideas on what made their posts engaging. This goes back to the point of using social listening as a tool to help you create the most valuable and engaging content possible.

Personalize Customer Replies To Avoid Backlash

Consumers use social media as a customer service outlet nowadays. Sometimes they will criticize you or your product publicly, while other times they will do so via direct messages. Regardless of the format, be sure to personalize every customer reply to avoid any further backlash. Customers can tell if you send them an automated reply and it will often fuel the fire even more. Take the time to respond to every customer personally and you will solve a lot more problems.

Align Every Organization In Your Company

Organizational alignment is one of the largest challenges companies face. Your finance team needs to be aligned with your social media marketing team, which needs to be aligned with your sales team. Being on the same page comes down to effective communication so your social media posts will be as impactful as possible.

Consider Outsourcing Social Media Marketing To Relieve Some Pressure

If your company is struggling with the challenges social media presents, consider working with a social media marketing agency. An experienced agency knows how to handle these challenges as they come so you can continue doing what you do best. Social media marketing can be a full-time job when done correctly, but outsourcing these efforts often makes the most sense for businesses. 

Our team at iwebcontent can help you with every aspect of social media marketing. We have experience with most social media platforms and can help you decide which ones to focus on. From content creation to evaluating metrics and everything in between, our experts are ready to expand your reach and boost your engagement. It starts with a consultation to learn more about your company and business goals, so contact us today to schedule yours.