As an expert in the solar industry, you know the ins and outs of everything involved with your business. But do your customers know that? The right digital marketing strategies can propel your business by highlighting your expertise, understanding your customers, and generating more website traffic. But the truth is most solar companies don’t utilize the right solar marketing strategies. In this guide, we highlight some of the most important strategies to consider when it comes to digital marketing for solar companies.

Know Who Your Target Customers Are

This might seem like an obvious point, but the truth is many solar companies don’t know their customers well enough. When you know the types of customers you are working with, then your solar marketing strategies can be more streamlined. For example, if your customers are mostly interested in saving money on solar panels, then promoting the environmentally friendly aspects might not be as effective. The best thing you can do is research your target customers, understand exactly what they want from solar panels, and prove to them why you are the solar company they should work with.

Create A High-Quality Website Design

When it comes to digital marketing for solar companies, a high-quality website design is essential. It should be fast and easy to navigate to make great first impressions. And a mobile responsive website is critical nowadays as well. People tend to browse for information on their mobile devices, so yours must be suitable for a variety of devices. If any part of your website is not user-friendly, then you’ll reduce the chances of earning them as a customer.

Your Content Should Position You As A Solar Expert

The content on your website is arguably the most important component of your solar panel marketing efforts. This can be site content where you explain specific products or services. Or it could be your blog posts discussing the solar industry or other various tidbits about your company. Regardless of the type of content, it should position you as an expert in the solar industry. Consumers crave resources they can rely on and you have a chance to be the expert they turn to with anything dealing with solar.

Focus On Meaningful Landing Pages

Effective landing pages are what can separate you from the competition. If you run advertisements or have an email marketing campaign, the link you provide them should be to a landing page to guide consumers to the next step. Simply sending them to your home page will generate traffic, but they won’t know what to do next. Instead, send them to a landing page focused specifically on an eBook you are promoting or even exclusive information. The more meaningful your landing pages are, the more credibility your company will have.

Give Website Visitors Valuable Information

People have a lot of questions about solar power, so your solar marketing efforts should focus on providing them with the information they desire. You can do this with regular blog posts, short videos, supplier information, and much more. Once you have established your company as a reliable resource in the industry, consumers won’t have to go anywhere else for their information. They might not be ready to jump into the solar world right away, but your company will be the one they remember when the time comes.

Credibility Matters In The Solar Industry

Due to the popularity of the solar industry in recent years, there are a lot of scams out there. You should look to establish credibility every chance you get so consumers immediately know you’re a legitimate company. Start by using Google My Business and include all relevant information about your company. List any accreditations you have as well to increase consumer confidence. Social credibility is also a factor, so using a couple of social media platforms effectively can be beneficial.

Help People Understand Solar Trends

Another good solar marketing strategy is to help people understand the trends they might be seeing on social media or in the news. The more informed a consumer is about solar panels and renewable energy in general, the higher their confidence will be. Solar trends create industry growth, and when you can help create informed consumers, your company can benefit from the growth.

Work With Digital Marketing Experts To Cover All Bases

The world of solar panel marketing is highly competitive and becoming more saturated by the day. You have enough on your plate as a business owner, so working with digital marketing experts can be valuable. Too many business owners let their solar marketing efforts slide simply because they don’t have the time or expertise to handle it. The good news is you don’t have to hire a full-time staff to cover all bases.

Our digital marketing experts at iwebcontent are ready to help you take your solar marketing efforts to the next level. If you’re just starting your business and need a digital presence, we can help. Or if you’re looking to revamp your current website and marketing strategy, we can jump in and make your website more distinguishable. The first step to take is to schedule a consultation with our team, so contact us today to start the process.