social media marketing

What Social Media Marketing Platform Best Suits Your Business?

Billions of people are active on social media every day. As a business owner, it’s essential to have some type of presence on social media. The hard part about social media marketing is knowing which platform to advertise on, engage with consumers on, and more. There isn’t a perfect social media solution across the board. It depends on your industry, target audience, and many other factors. Here are some of the top components to consider with each platform when developing your social media marketing strategy.


Facebook is easily the most popular social media platform people use today. For business owners, it makes sense to be active on Facebook simply because of the large number of users. Chances are a good portion of your target audience is on Facebook so you can expand your company’s reach. Advertisement targeting is also very popular for business owners on Facebook since it’s easier to ensure the right people see your advertisements. Your Facebook business page can serve as a place where consumers can get information, ask questions, engage with other consumers, and more.


X, formerly known as Twitter, is a great social media platform to share your content. You can easily engage with your audience by replying to posts, creating polls, asking questions, and much more. Many business owners use X in their social media marketing plan as a way to pull back the curtain a bit on their business. Consumers use X to learn more about a company’s personality and values, so you can showcase yours by being active on the platform.


If your business thrives on visuals, then you must have an Instagram account. Consumers flock to Instagram to see what’s trendy so it’s a perfect opportunity to showcase your products. Whether it’s through images, videos, or even creating Instagram Stories, you can build your brand identity on the platform. Instagram also gives you the chance to collaborate with celebrity influencers who can promote your products. When you partner with the right influencer for your business, you can expand your reach and boost your credibility and visibility significantly.


YouTube is another no-brainer platform to consider as part of your social media marketing strategy. Use the platform to give demonstrations, tutorials, video blogs (vlogs), and so much more. Not only can you establish brand authority via YouTube, but you could create an additional revenue stream. The YouTube Partner Program allows you to earn money through the platform, but it can take time to build enough subscribers to make it noticeable.


TikTok is one of the newest social media platforms but it’s also one of the most popular for our younger generation. It’s arguably one of the easiest platforms for your content to go viral on if you create the right type of content. Authenticity is a major component of TikTok, so you should ensure all of your content is authentic. In other words, don’t create a video for the sole purpose of going viral if it doesn’t align with your brand identity. Partnering with the right TikTok influencers can also help your content spread wide and far.


Pinterest can be a part of your social media strategy if you lean on visuals. Most business owners use Pinterest to showcase their products and entice them to visit their websites. It’s more of a niche platform, but there are a lot of users on it. So if your company operates within the right niche, then Pinterest can be a valuable part of your social media marketing plan.


LinkedIn is more than just a place where you can search for jobs. Many business owners utilize LinkedIn strategically to make connections with other business owners to help grow each brand. There are many B2B opportunities available through LinkedIn if you engage in discussions, share your content, participate in groups, and more. You can also participate in LinkedIn Ads if you want to have a targeted advertising campaign and ensure your ads reach the right people.

Utilize The Best Resources To Maximize Your Social Media Impact

While there’s no perfect social media strategy to implement, every platform you use requires a unique strategy. That’s one of the reasons why many business owners opt for only being active on two or three platforms rather than all of them. Simply having a social media account isn’t good enough if you aren’t active on it. It’s best to perform diligent research to determine which platform your target audience uses and put your efforts into one or two of them. If you need assistance developing a social media marketing plan, then experts are available to help ensure you maximize your reach to the right audience.

Our social media team at iwebcontent can handle virtually every aspect of your social media strategy for you. It can be a time-consuming endeavor to run your social media accounts, and business owners simply don’t have that kind of time. From creating content to sharing posts, engaging with consumers, and anything in between, our team will ensure you have an active social media presence. Don’t hesitate to contact us to learn more about our social media expertise and how you can use it to your benefit.