Which Email Marketing Content Should You Send to Subscribers?
When building a brand, your reputation depends on much more than simply how good your products and services are. The marketing strategy you choose goes a long way in helping or hurting your brand since consumers want to relate to brands they do business with today. Email marketing is still alive and effective and every small business should implement it in some form. We’ve discussed some of the most valuable email marketing content you should send to your subscribers.
Start With A Creative And Attractive Welcome Email
Building your email list is always a work in progress and you can never have too many email addresses. One thing to remember is consumers expect to receive an email immediately after subscribing, even if it’s just a confirmation email saying you received their information. But your email marketing content can stand out if you have a creative and attractive welcome email ready to send to new subscribers. Tell them briefly about what they can expect from your emails, how to contact you, and maybe even a promo code. Keep it simple, but your welcome email can set the tone for the rest of your campaign.
Promote Blog Posts In Your Email Marketing Campaign
We’ll assume you already write blog posts for your website regularly. If you don’t, here’s your reminder that you should. When you work so hard on writing the perfect blog posts, you should promote them as much as you can. That’s where your email marketing campaign enters the picture. Your email marketing campaign could go along with a blog series for a month and highlight each blog to your subscribers weekly. Give them enough information in the email to interest them, but then provide a link to your website so they can read the rest there.
Send Periodic Newsletters With Updates On Your Business
Another idea for email marketing content is creating electronic newsletters. These newsletters might only be once a month, or less frequent, but contain important information about your business. Some of the things you could highlight in your newsletter include:
- A new product launch
- Exclusive sales or promotions
- Special events for customers
- Contests
- Presales
- And more!
The goal of your email newsletter should be to provide your customers with exciting information they can’t wait to receive and will always open the email when they see it.
Tailor Emails Based On A Customer’s Actions On Your Website
Have you ever browsed a website or added a product to your shopping cart for later? Then when later arrives, you check your email and the company has already sent you an email asking if you need help completing your order. These are behavior-based emails and can be highly effective when used the right way. You could also send them emails highlighting products based on their browsing history. Customers like to shop around for the best deals, the quickest shipping, and other factors, so the more you can remind them of your business, the higher the chances are that they’ll buy from you.
Ask For Reviews Or Referrals After A Shopping Experience
Online reviews are extremely valuable for small businesses. Customers want to shop with confidence and if you have a lot of four-star and five-star reviews, they’ll be more confident in buying from you instead of a competitor. Your email marketing content can consist of asking customers who bought a product from you to write a review on your website, Google, Yelp, or other platform you subscribe to. It’s not ideal to offer incentives for their reviews necessarily, but it is a good strategy to offer an incentive if they refer a friend to your business and they purchase a product.
Don’t Put Too Much Information In Any Email
It can be easy to fill your emails to customers with a lot of text. Remember the goal is to get customers to your website to increase the chances of buying products now or in the future. If they spend too much time reading an email, then they’ll never make it to your website. From the subject line to the tone, the relevancy of the content, and anything in between, be sure to keep it short, concise, and consistent, and tell your audience what you want them to do next.
Experiment With Email Content To Discover What Works Best
Your first email marketing campaign could be a huge success or a total failure. Either one is ok! As long as you keep up with important metrics and are willing to adjust, experimenting with different types of content is key. Your audience might be more visual, so you can incorporate more videos and images instead of text. You can narrow down your strategy when you learn more about your audience’s behaviors.
Take The Guesswork Out With Email Marketing Professionals
Hiring a content writing service to handle your email marketing campaign is ideal for many reasons. You don’t have to worry about what content to put in your emails, what time to schedule them to be sent, whether links work, and more. Your email marketing content is so important that it’s often worth outsourcing to a content writing service to ensure all bases are covered.
Our team at iwebcontent can help create or update your next email marketing campaign. And if you’re short on content, we can even create effective blog posts for you to promote. We look forward to helping your business thrive, so contact us today to learn more about our services.
