As an experienced plumber, you have total confidence in doing almost any type of plumbing job. But are you confident that your expertise will be enough to keep earning new customers? Nowadays, the first place people go to is the internet when they need any type of service. So if you don’t have an online presence, you could be missing out on valuable leads. 

This is where digital marketing for plumbers enters the picture. By developing a comprehensive digital marketing plan and executing it, you can feel more confident that your plumbing business won’t be going down the drain any time soon. Here’s what you need to know.

Start By Designing An Attractive Website

Most plumbers aren’t website design experts, but the good news is they don’t have to be. There are plenty of resources to help you learn about online marketing for plumbers. And even better, experts are available to help. An attractive website is your first step to enhancing your digital marketing efforts. When potential customers find your website, it should look professional, organized, and easy to follow. If you have a website that includes none of the above characteristics, then it’s time to revamp it right away.

Make Sure Your Website Is Easy To Navigate

Easy navigation is critical to keep potential customers on your website as long as possible. They are most likely looking for something very specific, so by having navigation bars and links, you can help them out. Be sure to include navigation links for things like water heaters, toilets, outdoor plumbing, kitchen plumbing, and any other services you offer. When they can quickly discover that you offer the service they need, then they will be more likely to reach out to you.

Mobile-Responsiveness Is Key

When a plumbing emergency occurs, most people will grab their phones and search for a plumber as quickly as possible. So if your website isn’t easy to view or navigate from a mobile device, chances are you’ll miss out on some business. Digital marketing experts can help ensure your website is viewable on a wide range of devices. If you’re deciding on what you should invest in when it comes to your website, mobile responsiveness should be high on your list.

Boost Your SEO With Quality Blog Posts

You can make your website more visible and easier to find by improving your search engine optimization (SEO). When it comes to SEO for plumbers, it’s important to include relevant keywords, your location, internal and external links, and much more. One of the best ways to boost your SEO efforts is by creating quality blog posts. The topics can cover anything from specific plumbing issues to industry news, and even some insights into your business. The more consistent you are with your blog posts, the better your SEO will be and you’ll slowly see your website rank higher in Google search results.

Engage With People On Social Media

The more active you are on social media, the more your brand will become recognizable. Consider sharing your blog posts on social media and responding to people when they post comments. Social media provides an opportunity to showcase your brand and build trust with consumers so they will remember your company when they need plumbing services.

Make Email Marketing Your Friend

People don’t need a plumber every day, so they often don’t have a particular plumber at the top of their minds. One way you can keep your plumbing business in their minds is by taking advantage of email marketing. It’s one of the best strategies when it comes to digital marketing for plumbers. You can provide consumers with updates about your business, industry news, promote your blog posts, or even offer exclusive discounts. Monthly or bi-monthly email newsletters are sufficient to keep your plumbing business known.

Stay On Top Of Your Online Reviews

Another aspect of online marketing for plumbers is managing online reviews. Having nothing but positive reviews is nice, but you likely won’t please every customer 100%. Be sure to respond to all online reviews, including negative ones. How you handle a negative review publicly will go a long way in boosting your reputation since other potential customers will notice.

Incorporate Videos When Relevant

Pull back the curtain sometimes by creating videos about your business. These videos could provide DIY tips to help customers out or even explain why they should not DIY some plumbing projects. Video marketing is valuable when done correctly. Be sure to keep the videos short, but effective. 

Enlist The Help Of Digital Marketing Experts

Digital marketing for plumbers isn’t easy, especially when you don’t have the time or expertise to give it the time required. The good news is you can hire digital marketing experts to handle your website, blog posts, social media accounts, and more for you. This way, you can focus on what you do best, while the experts handle the digital side of your business.

Our team at iwebcontent can help with every aspect of digital marketing for plumbers. No matter what your current digital marketing strategy is, or if you haven’t thought about it at all, we can help take your plumbing business to new heights. Don’t hesitate to contact us today to schedule a consultation with our team and learn more!