Whether you have an established cleaning business or you’re looking to begin one, it’s a very popular industry to be involved in. As life gets busier for people, they have less time to clean their houses so they hire a cleaning service to help them. While this creates a strong client base, it also increases the competition with new businesses popping up frequently. What can help set you apart from the rest is your cleaning service marketing.

Traditional cleaning service marketing strategies often involve word-of-mouth, fliers, business cards, and print advertisements. While these strategies can still be effective, you must have a digital presence as well. The first place people tend to go to find a cleaning service is the internet. Without an online presence, you could be missing out on clients. Here are some great tips on how to improve your marketing for your cleaning business.

Why Should You Put Forth Effort Into Marketing Your Cleaning Business?

The main reason to boost your cleaning service marketing is because you can bet your competitors are doing it. Homeowners develop trust starting with a company’s online presence. This includes a clean website, an active presence on social media, online reviews, and more. And even if you believe traditional marketing is the only way to go, you still need a website since people go online to validate their decision to work with you. The more effort you put into digital marketing, the more effective strategies like word-of-mouth will ultimately be.

Start By Designing An Effective Website

If you have a clean website with transparent information and plenty of online reviews, you’ll earn more clients than if you have an unorganized website, or not one at all. Having a user-friendly and informational website is the foundation for your cleaning service marketing strategies. When people get your flier in the mail, they will check your website. If they come across your company on social media, they will check your website. An effective website lays out exactly what you do and how you can solve a customer’s problems. It’s important to have an effective website that it’s worth the investment to work with an expert if you don’t have experience designing websites.

Develop A Newsletter To Enhance Email Marketing

Once you’ve created an effective website, you can start thinking about some content marketing strategies to pursue. Email marketing is still alive and can be very effective depending on your campaign. You don’t want to blast your customers with daily emails, but a monthly or bi-weekly newsletter should be sufficient. This keeps your company at the top of their minds so they will know whom to reach out to when they need cleaning services.

Social Media Marketing Is Essential Today

Social media is a place where you can give your potential customers a peek behind the curtains into who you really are. Feel free to show a little bit of your personality in your interactions with customers. Try to engage in conversations with them about their cleaning habits, any DIY tricks they have, and more. You can post an occasional advertisement for your business, but your content marketing on social media should revolve around showing the human side of your business.

Always Prioritize Content Marketing

The quality of your content will make a difference in the eyes of your potential customers and Google. Search engine optimization (SEO) is critical when it comes to your online presence. Using the right keywords and generating organic traffic to your website can help your site soar up the Google rankings. And since most people will only look at the top three results or so, you can see how important it is to rank highly in the eyes of Google. 

Everything from your website content to your blog posts and everything in between should incorporate SEO. And when you position yourself as an industry expert people can rely on, they will use your website as a resource, which generates even more traffic.

Pay-Per-Click Advertising Can Generate Leads

Pay-per-click (PPC) advertising is a popular cleaning service marketing strategy. It works by advertising your business on a third-party website or platform and you pay when someone clicks on the ad. Your advertisements could be Google Ads, banners, or even social media advertisements. As long as your ads are targeted to the area you serve, you could generate some quality leads through PPC marketing.

Top Industry Experts Can Help You Develop A Comprehensive Marketing Strategy

Cleaning service marketing can be a full-time job if you think about it. As a business owner, you might be thinking you don’t have enough time to incorporate any of these strategies fully. That’s where working with digital marketing experts enters the picture. You can continue doing what you do best, while the experts handle the marketing side behind the scenes. The last thing you need is to stress yourself out by trying to do too much and the quality you provide to your customers suffers as a result.

Our team at iwebcontent has the experience to take your cleaning service to new levels. Whether you just want to tidy up your website or you want to expand your business considerably, we will do the dirty work to help you achieve your goals. It all starts with a free consultation with our experts, so don’t hesitate to contact us today.