Pool Marketing Enhances Your Pool Company’s Success
Marketing and advertising your pool company can be a tricky endeavor. It’s a specific niche that not everyone will need, so it’s important to distinguish your brand. When you are installing a pool, your competitors are obviously other companies that install pools. But when it comes to cleaning and pool maintenance, you also have to compete with homeowners who want to DIY their cleaning. Effective pool marketing can make your company stand out and showcase why you are the best option for them. Here are some effective pool marketing strategies to implement for your business.
Opt For Images And Videos On Your Website
You have a great opportunity as a pool company to showcase the best images and videos on your website. Highlight images of past pools you’ve installed and even document the process of installing them. Many homeowners don’t know exactly what installing a pool entails, so if you can detail the process exactly, they will feel more confident. As a bonus, they’ll be more likely to give you a call rather than a competitor since they can feel like they’ve seen your quality work already.
Create Meaningful Blog Posts
Blog posts are also essential for pool company marketing. Your blog posts could highlight why it’s better to opt for professional cleaning services, the health benefits of owning a swimming pool, how much families enjoy pools, and much more. The idea isn’t to advertise your business on your blog page. Rather, it’s to inform and encourage readers to have a swimming pool and take proper care of it. When you have a large collection of valuable blog posts, readers should feel like they have all the information they need when visiting your page.
Share Content On Social Media
Social media marketing should be a part of your overall marketing plan. Consumers visit social media profiles to learn more about their brand, look at visuals, and even ask questions. You can share your blog posts on social media for engagement. If consumers respond or ask questions, be sure to engage with them as soon as possible. You have a valuable opportunity to boost your brand and pull back the curtains on your business a bit with social media marketing.
Use Advertisements Effectively
Ad targeting is essential so you don’t waste time and money on ads that don’t reach your target audience. Google Adwords is helpful, as well as advertising on Facebook. When you use these services, you can ensure your advertisements are seen by people who are interested in pool installation or maintenance. The more your advertisement pops up on their screen, the more likely they are to remember your business and reach out when they need pool services.
Lean On Positive Customer Experiences And Testimonials
A valuable component of pool marketing is leaning on positive customer experiences and testimonials. This is especially true when it comes to pool cleaning and maintenance. Both residential and commercial customers want to find a pool company they can trust and stick with them for the long term. Don’t hesitate to ask your customers to write reviews and testimonials on the platform of your choice. Doing so will give other potential customers more information to digest about your company so they can feel confident in their decision to do business with you.
Keep Your Business Relevant With Email Marketing
The more contact information you have from consumers, the better. So when you obtain a user’s email address through various means, keep your business relevant with them by creating an effective email marketing campaign. No one likes their inbox to be spammed, so creating a bi-weekly or monthly newsletter is usually sufficient. Use email marketing to highlight your most recent blog posts, share company news, offer promotions, and more. The idea is to keep your pool company at the top of their minds so they will be more likely to reach out to you when needed.
Optimize Your Website With Local SEO
Your website content should clearly display which areas you service. The last thing you want to happen is for a person to like your business and reach out, only to discover you don’t serve their area. Local SEO can ensure only relevant potential customers visit your website. When Google knows which areas you serve, your website will only show up in the search results in those areas.
Take Advantage Of Digital Marketing Resources
Digital marketing can be tricky no matter what industry you’re involved in. Pool marketing is such a specific niche that it would be ideal to take advantage of the many digital marketing resources available to you. This can include working with experts to ensure you are creating the right content, your website is optimized, your social media marketing strategy is polished, and more.
Our digital marketing team at iwebcontent can enhance your pool company’s success through effective marketing strategies. As a business owner, you likely don’t have the time to dedicate to your marketing efforts since it is often a full-time job itself. Our team will learn about your company and what makes it unique and develop a marketing strategy accordingly. Any aspect of your digital presence can be managed by our team and we are ready to hit the ground running. Be sure to contact us to schedule a consultation with our team and learn more about our services.
