Blogging Frequency: The Online Marketing Tool of the Week
Do you know how often you are supposed to blog to capture your audience and drive more traffic to your website? What about gaining the attention of the search engines? Unfortunately, there is no single right answer; it depends on a variety of factors. A blog content copywriter can help you determine the best frequency for your business and keep up with your set schedule.
Questions to Ask
Before you start working with a web content writer to develop quality content, you need to ask a number of questions about your business. The answers to these questions will help web content writing companies determine how often you should post to provide your readers with the information they require.
- Who is your target audience?
- What do they need?
- Where will they look for this information?
- When will they look for it?
- Are there other sources for these solutions?
- What schedule can you handle?
- Do you have resources to help you create posts?
The most important question on the list is whether you have the resources to maintain your posting schedule. For instance, if you want to handle your blogging personally or give the task to a regular employee, you may not have time for daily posts or more; however, hiring a blog content writer can allow for more frequent posting.
Regular Content Is Important
Some experts claim you need to post at least once a day, if not more, to generate the traffic you want. Others claim once or twice a week is sufficient. Neither option is wrong as long as your blog content copywriter maintains a consistent flow of content. When you create a schedule for your blog posting, it’s important to stick to that plan. In the end, the goal is to fill your website with quality content on a regular basis.
Why is regular posting so important? The search engines regularly crawl websites to look for new content. If they visit your blog and don’t find new content, it can cause your search engine rankings to drop. If they identify new, quality content every time they check your site, the odds of moving up the rankings are much higher.
Quality Is More Important than Quantity
Many businesses make the mistake of committing themselves to a new blog post every day. While this can be a great way to attract attention and build traffic, it will only work with high-quality content. Working with web content writing services can provide the valuable content you need to maintain this type of schedule. Unfortunately, many businesses aren’t able to keep up with quality content on this schedule without help. If you can’t work with a blog content writer, it’s more important to focus on the quality of your content than posting on a daily basis. Even if you have to move to one or two posts a week, you will see an improvement when you create informative, valuable content that benefits your readers.
Keep Your Schedule
Once you set a schedule with your blog content copywriter, make sure you are ready to stick to it. If you aren’t posting on a daily basis, determine how many days you will post and pick which days. The best days to post are Tuesday through Thursday, but this can vary depending on your industry. For instance, the entertainment industry can often benefit more from posts on the weekends. In addition to choosing your days, you should post at the same time every day. This will help your readers identify when new content is available and increase the chances they will come back to read more.
Quality blog content is just one piece of the Internet marketing puzzle. Web content writing companies recognize the need to blog on a set schedule so you can have the best impact on your readers and improve your search engine rankings. Asking the right questions can help your blog content writer determine how often to post. Above all, it’s also important to make sure your web content writer creates quality content on a regular basis.
If you are looking for help maintaining a regular schedule for your blog posting,contact us. Our blog content writers can provide valuable content that benefits your readers.
