PRESS RELEASES DRAW ATTENTION TO YOUR BUSINESS
While many website owners are well aware of the need for quality content on their websites and blogs to bring in traffic. But what about press releases? A lot of websites just don’t use them. It can be expensive to post these documents on some of the bigger press release sites, but there are many websites that will deliver them to multiple outlets for free. Another free way to get your press release out there is to put it on your own website. These are great ways to spread the news about your business.
One of the first elements you must determine for your press releases is the topics they will cover. When it comes to creating a press release, it is important to remember that it must be something newsworthy. While press releases can be a way of advertising your business and spreading the word, it shouldn’t read like one. This is why it is important to find a newsworthy angle, such as getting in a new product, launching a new website or starting up a new company.
As you create a press release, you will need to make sure you take a journalistic approach on it. This means you will need to answer the following questions: who, what, why, when and where. The answers to these questions should apply directly to your topic. For instance, if you are launching a new website, you will want to provide who you are, what your site is about, why people need it, when it will be launched and what the web address will be.
When you write your press release, you need to be careful about the language you use. Always avoid using first and second person in press releases because this causes them to be too informal and read too much like an advertisement. Instead, you should always make sure you use third person to keep it formal and provide a sense of information, just like any other type of journalism.
Press releases should also contain your contact information so people can find you, especially the press. One of the purposes of a press release is to attract the attention of the media. This contact information will help potential customers find you, as well as members of the press who want to ask you more questions.
Writing press releases can be a tricky concept, especially if you aren’t familiar with writing them. In fact, if you don’t know what you are doing and try to submit one to a website that distributes them, you may find all of your press releases are rejected. One way to avoid this problem is by hiring a company that has experienced writers who write press releases and other types of content for a living. They will know exactly how to write your press release so it will be accepted by press release distribution sites.
