There’s a human element to marketing no matter what industry you’re involved in. Going with your “gut feeling” is necessary at times and it will occasionally pay off. But unless your gut feeling is backed by a long-term digital marketing strategy, it will likely be a one-hit wonder rather than a sustainable one. Using statistics […]
Building a fitness business can be very challenging. Not only is there a lot of competition, but clients often come and go, which makes it difficult to have a steady and reliable client base. Marketing your business the right way is essential to continue attracting new clients. Incorporating nutrition marketing into your fitness business is […]
Business owners often fall into the trap of thinking they have to do everything to keep their company afloat. If you’re in that position right now, it’s time to start thinking about what you can outsource. Most small business owners aren’t expert marketers, which leads to spending more time and money trying to do it […]
One of the challenges of being a therapist is marketing your practice. It takes a lot of time, effort, and energy to start a private practice to begin with, and then your energy needs to be directed to helping clients. Finding time to develop psychotherapy marketing strategies is worth it to generate leads. Using the […]
Social media is the biggest marketing trend today, but how effective is it? While your reach has much more potential immediately on social media due to the large number of users, your advertisement will likely reach a lot of people with no interest in your product or service. Creating an effective newsletter can be much […]
Generally, the more website traffic you get, the better the chances are of earning customers in most industries. While this is partially true in the senior living industry, it’s more important to focus on returning visitors. Striking a balance between first-time visitors and returning visitors is possible with the right assisted living marketing efforts. Here’s […]
If you offer a product or service and you aren’t using videos to market them, then you’re likely behind your competition. With the right video marketing strategy, you can extend your reach, attract a larger audience, create more website traffic, and much more. However, no two marketing strategies are alike, so you have to consider […]
Pet owners want the best for their furry friends, which includes the veterinarian they work with. Most of the time they will find a veterinarian by doing a Google search for vets in their area. So when it comes to first impressions, your website can make or break you. A creative and engaging website design […]
You don’t have to be a business owner to know that Facebook is one of the top social platforms people use worldwide. However, as a business owner, you should be thinking about ways you can utilize Facebook to bring more exposure to your business. When it comes to advertising your business on Facebook, there are […]
Owning a jewelry store can be very profitable. However, with so much competition in the jewelry industry nowadays, you must find ways to distinguish your business. Focusing your jewelry store marketing efforts the right way can help potential customers find you more easily and lead them through your sales funnel. Everything from your jewelry store […]